Why Do Most People Suck So Badly At This?by Peter C. Marketing Consultant Well hello again. Thanks for joining me today.
The basic concept of list building. Just to refresh your memory, it's nothing more than luring people onto your email list using a free “bait product” that they want.
Well, there's a bit more to it than that. We also need to make money off the list as we're growing it, but we'll get into that in a future lesson. For now, let's just focus on getting the sucker built! ;)
Yesterday, I stated the obvious by saying that a good giveaway product is the key to your list building success. I mean, if your site visitors don't want whatever it is you're offering, the why in the world would they even consider giving you their email address for it?
The more compelling your free offer is, the higher your opt-in conversions will be, period.
So please don't get this wrong. Unfortunately, a lot of people do. They mistakenly adopt the attitude that as long as the freebie is related to the niche they're working in, all is well.
This is just plain dumb.
You need to put a lot of focus on this. Freebie selection is not to be performed haphazardly, okay?
So How Do We Offer the Most Enticing Freebie Possible?
Well, for starters, I would avoid acquiring a PLR or MRR product. These are usually outdated, non-compelling, and overused. You can do better than that.
Your best bet is to actually operate within a niche that you're knowledgeable and passionate about. This way, you can create your own freebie from a position of authority and enthusiasm.
When you know the niche, you tend to know the marketplace. You know what your prospects want. And you can deliver it to them in such a way that a PLR product most likely can't.
Does this make sense?
Of course, if you're not that knowledgeable or passionate about your niche, but you still want to work within it because it's proven itself to be lucrative, there's certainly no shame in that.
If this is the case, what I recommend doing is hiring a high-quality ghostwriter. Because your report only needs to be a few pages, it shouldn't cost you much to do this. Try sites like Guru.com, Elance.com, Odesk.com, and the “Warriors for Hire” section of TheWarriorForum.com.
Likewise, if you can find some good plr articles online, and if you're pretty good at piecing things together, you may want to compile some of these articles into your own creation. Moreover, you can clean these articles up a bit and hire someone on Fiverr to turn them into videos.
Videos generally have a higher perceived value, which could work in your favor when optimizing your email opt-in rates.
Here's the Bottom Line...
I personally believe that it's very important that you're able to give people an absolutely astounding freebie. The more your freebie can enlighten, educate, and even entertain your audience, the more likely they'll be to buy the products you recommend.
Yes, the quality of your freebie is directly related to the responsiveness of your list. So please, please, please... don't screw this up, okay?
At the same time, don't labor over this to the point where you never get it done. Having something to offer is generally much better than having nothing to offer.
But if you're gonna take the time to get a freebie put together, then it may as well be something that gives you the greatest possible chance of success. Don't you agree?
Created on Jan 3rd 2019 17:46. Viewed 81 times.
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