WHY CUSTOM RETAIL BOXES ARE TRENDING IN THE MARKET?

by Caro l. Creative Content Writer

Retail packaging refers to the packaging that is used to wrap different products. Nowadays, there is an increasing trend of customization in retail packaging that is primarily aimed towards boosting sales. Hence, custom retail boxes make sure that customers will pick your products from the display.

It is essential to make the packaging look appealing if you want to make your product sellable. No one would want to buy a product that does not seem pleasant. Similarly, sales majorly depend on the visual impact of the product that comes through packaging. Therefore, retail boxes are the best way to create that impact.

Retail boxes do not only enhance sales in brick and mortar businesses, but these are considered ideal for generating revenue from e-commerce businesses. In short, the way you deliver products at customer's place leave an impression on their minds, and they treat your brand based on that first impression.

In the era of fierce competition, you have to be productive, stylish, and customer friendly to stand out. Want to distinguish your brand from several others and create an impact on the customers? These packaging trends in retail will solve your problem instantly.

HOW TO MAKE YOUR BRAND A TREND OR TRENDSETTER?

Retail packaging boxes enable you to showcase your product in a presentable manner on the retail shelf. Opt for custom made boxes and make your products seem like a cute little gift for your customers.

LESS IS MORE

Nobody wants an over-decorated product that looks tacky; instead, simple, minimalistic, and elegant packaging is the demand of customers. Minimalism is a global fashion trend nowadays. Therefore, to make your retail packaging sellable, try to be as sophisticated in your color and design selection as possible. Try to avoid flashy and colorful designs that are out of fashion, instead choose something unique to offer to your customers.

METALLIC RETAIL BOXES

You can add foiling to your box to give a metallic finish. The eye-catching aesthetics of your plain packaging will automatically drive customers your way. Print your brand's name, logo, and tagline on the boxes in the most attractive manner.

INDULGE IN ILLUSTRATIONS

Replace that boring plain packaging idea with the fascinating graphic printed boxes. Try to use quirky and funny illustrations on your retail product packaging boxes and make your items stand out on the shelf. Indulge in creativity to let your boxes speak and connect with the customers.

SUSTAINABILITY IS THE KEY

We all are well aware of the climate crises. Consumers all over the globe are now more conscious about their purchase percentage contribution of each individual in global warming. By choosing eco-friendly green packaging, you not only cut the carbon footprint but also become famous among your customers.

USE ATTRACTIVE COLORS

Color schemes have a significant contribution in making your packaging boring or exciting. Try to make boxes keeping your target audience in mind and choose the color schemes accordingly. It impacts a lot of sales. This will enable you to catch the attention and sell your items in no time.

THE DIGITAL ERA

If you have a large production budget, you can opt for digital printing to easily print beautiful patterns and catchy taglines with graphical images on the boxes. Create aesthetically attractive designs on computer screens and print them on your retail boxes. Hence, this synchronization with the digital era will enhance your sales.

RETURNABLE PACKAGING

Making eco-friendly recyclable packaging will help you to cut down your production cost. Collect your used packaging from the customers and recycle them to make another one. Try to keep your boxes calendar updated. For instance, you can print reference images of the upcoming festivities and events to keep the customers engaged.

BE TRANSPARENT

Transparency is the best method to gain a customer's trust. The products having a transparent window are more likely to make their way from retail shelves to the shopping carts. In other words, this is human nature; once you get to see the thing, you become satisfied with what you are buying. Therefore, enhance the trust of your brand and make it reliable.

USE TEXTURED LAYERS

Texture can make the box feel and look luxurious and expensive. Manufacturers often overlook this technique. In other words, interesting grip designs help to appeal to the customers.

E-COMMERCE FRIENDLY PACKAGING

Online shopping is the emerging trend of this century and is generating tons of revenues for the manufacturers. E-commerce business involves the shipping of the items. That is why you should focus on the packaging because people won't be able to see your products displayed in the store; instead, they would judge your brand's worth by the packaging. Therefore, it is essential to make the packaging shipping friendly by choosing sturdy and durable boxes.

FUROSHIKI PRINTED BOXES

Furoshiki is the famous design of japan. This technique involves the creation of texture on the boxes using cloth and silk. This technique is becoming famous in the Asian markets as well. Instead of using fabric, you can also use digital printing to create Furoshiki patterns on the boxes.

OPT FOR FLEXIBLE PACKAGING

The trend of big bulky boxes is no longer popular, and people all over the globe are more into handy and compact things. Try to choose simple packages that are functional. Therefore, avoid using over taped and complicated boxes that are a total inconvenience to unwrap. In short, be customer friendly to become customer's favorites go-to brand.