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Why creating a Sales Funnel in Facebook Ads

by kapil Mehta # Guest Blogger

Do you want to get more visibility, subscribers and customers?Then you need to create a sales funnel in Facebook Ads yes or yes.

Thanks to funnels you can transform a person who does not know you at all into a recurring customer.But for this to happen the person has to go through a series of stages first.

In the same way that I don't think you will marry someone on your first date, you also can't want someone to buy you the first time(Except for certain impulse purchases).

Also, and if I told you that 99% of the people who visit your website may not be ready to buy.

Are you going to loseall those sales opportunities?

I don't think you're willing.That's why in this post I'm going to show you how to create sales funnels in Facebook Ads step by step.

What is asales funnel on Facebook and how do they work?

A sales funnel in Facebook Ads is a system created to convert strangers into leads, transform them into customers and get them to buy from you again.

The operation is very simple and is basically based on:

·         Make yourself known to your target audience.

·         Transform strangers into potential customers.

·         Convert them into customers.

·         Get them to buy you again and increase their average ticket.

That is to say, in the end what is sought is to be able to sell more on Facebook.

But to achieve this it is essential to go through a series of stages: TOFU, MOFU and BOFU,

Therefore, the main objective of funnels in Facebook Ads is to show ads to people based on their stage:

  • Unknown (cold traffic): People who do not know you or your products.
  • Temperate traffic: People who already know who we are and also what we sell.
  • Potential customers: Audiences that have already given us their contact details and are interested in our products and / or services.
  • Customers: All those people who have already bought our products and / or services from us.
  • Promoters: satisfied customers with your products who buy from you again and again.

Structure of a sales funnel in Facebook Ads

When structuring your sales funnel on Facebook, you have to think that the key is to move users from one phase to the other.

To achieve this, you basically need three things:

  • Create audiences for the first phase of the funnel.
  • Create custom audiences in each phase.
  • Create custom audiences to exclude those who have already completed the phase.

For example, if you are creating a Facebook ad strategy to sell info products through a live webinar, then you will have to exclude:

  • People who have already signed up for that webinar.
  • The current customers of that info product.

How toanalyse a Facebook sales funnel

Creating a perfect funnel marketing relies on correctly choosing your campaign objective, targeting, and ad type.

Therefore, depending on the stage the person is in, some metrics will be more important than others.

It is not the same to make video nuggets campaigns to increase brand recognition than to make ads to attract leads and sales.

Therefore, I recommend that you go to the Ads Manager and in the reports section that is determined, you create 4 standard reports:

·         Report 1: For video nuggets campaigns.

·         Report 2: For interaction campaigns.

·         Report 3: For lead capture campaigns.

·         Report 4: For sales campaigns.


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About kapil Mehta Senior   # Guest Blogger

205 connections, 0 recommendations, 516 honor points.
Joined APSense since, July 25th, 2016, From Ambala cantt, India.

Created on Apr 23rd 2021 23:48. Viewed 114 times.

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