Why creating a Sales Funnel in Facebook Ads
by kapil Mehta # Guest Blogger
Do you want to get more
visibility, subscribers and customers?Then you need to create a sales funnel in
Facebook Ads yes or yes.
Thanks to funnels you can
transform a person who does not know you at all into a recurring customer.But
for this to happen the person has to go through a series of stages first.
In the same way that I don't
think you will marry someone on your first date, you also can't want someone to
buy you the first time(Except for certain impulse purchases).
Also, and if I told you that
99% of the people who visit your website may not be ready to buy.
Are you going to loseall those sales opportunities?
I don't think you're
willing.That's why in this post I'm going to show you how to create sales funnels
in Facebook Ads step by step.
What is asales funnel on Facebook and how do they
A sales funnel in Facebook Ads
is a system created to convert strangers into leads, transform them into
customers and get them to buy from you again.
The operation is very simple
and is basically based on:
Make yourself known to your
Transform strangers into
Convert them into customers.
Get them to buy you again and
increase their average ticket.
That is to say, in the end what
is sought is to be able to sell more on Facebook.
But to achieve this it is
essential to go through a series of stages: TOFU, MOFU and BOFU,
Therefore, the main objective of
funnels in Facebook Ads is to show ads to people based on their stage:
- Unknown (cold traffic): People
who do not know you or your products.
- Temperate traffic: People who
already know who we are and also what we sell.
- Potential customers: Audiences that
have already given us their contact details and are interested in our
products and / or services.
- Customers: All those people who
have already bought our products and / or services from us.
- Promoters: satisfied customers with
your products who buy from you again and again.
Structure of a sales funnel in Facebook
When structuring your sales funnel on
Facebook, you have to think that the key is to move users from one phase to the
To achieve this, you basically need three
- Create audiences for the first phase of the funnel.
- Create custom audiences in each phase.
- Create custom audiences to exclude those who have already
completed the phase.
For example, if you are creating a Facebook ad strategy to
sell info products through a live webinar, then you will have to
- People who have already signed up for that webinar.
- The current customers of that info product.
How toanalyse a Facebook sales
Creating a perfect funnel marketing relies on correctly choosing your campaign objective, targeting,
and ad type.
Therefore, depending on the
stage the person is in, some metrics will be more important than others.
It is not the same to make
video nuggets campaigns to increase brand recognition than to make ads
to attract leads and sales.
Therefore, I recommend that you
go to the Ads Manager and in the reports section that is determined, you create
4 standard reports:
Report 1: For video nuggets
Report 2: For interaction
Report 3: For lead capture
Report 4: For sales campaigns.
Created on Apr 23rd 2021 23:48. Viewed 346 times.