SEO - More Than Icing On The Cake
Most people really don't know much about SEO. I'm one of them before I was exposed to this industry. Before being part of Agents Of Value, I was really thinking that SEO is just an add-on to the sites.
An article in searchengineland.com points out 29 reasons why companies should employ SEO.
One of the reasons pointed is that SEO Isn’t Icing On The Cake – It’s An Important Ingredient. My initial view of this industry is that site owners hire SEO consultants to optimize their sites.
Contrary to that, SEO should be incorporated in the development stage of the site - planning of website structure, content management system (CMS), URL syntax, and web design.
According to the author, "It can help you map old URLs to new ones, tailor your landing pages to user intent, lead prospects along a ‘buying slope’ and preserve old rankings that took years of work to achieve."
Setting the perspective that SEO is part of the site beforehand will save time and give the best results. With this in mind, each part of the site should be optimized and streamlined to reach the target market.
Web designers, web content writers, and the other actors in developing a site should have that thinking that what they are doing should be aimed at utilizing SEO.
So, it is not an add-on BUT it should be one of the aspects that should really be considered in developing a site.
An article in searchengineland.com points out 29 reasons why companies should employ SEO.
One of the reasons pointed is that SEO Isn’t Icing On The Cake – It’s An Important Ingredient. My initial view of this industry is that site owners hire SEO consultants to optimize their sites.
Contrary to that, SEO should be incorporated in the development stage of the site - planning of website structure, content management system (CMS), URL syntax, and web design.
According to the author, "It can help you map old URLs to new ones, tailor your landing pages to user intent, lead prospects along a ‘buying slope’ and preserve old rankings that took years of work to achieve."
Setting the perspective that SEO is part of the site beforehand will save time and give the best results. With this in mind, each part of the site should be optimized and streamlined to reach the target market.
Web designers, web content writers, and the other actors in developing a site should have that thinking that what they are doing should be aimed at utilizing SEO.
So, it is not an add-on BUT it should be one of the aspects that should really be considered in developing a site.
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