Why are digital gift cards important to your eCommerce business?

People get a headache when it comes to choosing a gift. Even after spending hours choosing one, they are not sure if the recipient would like it or not. This is when digital gift cards provide a helping hand to online shoppers. However, if you have this card, here you can sell gift cards.

What is a digital gift card?

Digital gift cards, also known as e-gift cards or e-gift cards, contain a brand-assigned gift code and are sent via email.

How do e-gift cards work?

When sent to the recipient's email address, you can redeem the gift card on the brand's website by applying the gift code on the checkout page? Or add the amount in their store wallet. Once applied, the product amount falling under the gift card amount is discounted.?E-gift cards can be sent to anyone anywhere all over the world.

Benefits of digital gift cards for businesses

Consumers love to buy gift cards as they are cost effective and most importantly they save time. Not just for individuals, digital gift cards also provide broad benefits to a brand.

1 Increase your sales and income

The main benefit of ecommerce gift cards is that they increase your sales. Creditcards.com informs that Gift Cards are the most requested gifts during the Christmas season. When the pressure is high to find a perfect gift for those close to you, people switch to the Gift Card option. We can say that gift cards are a boon for last minute shoppers. Gift cards also help you generate more income. The gift card holder is likely to spend more than the amount of the gift card while using it. E-gift cards are often used as a discount to buy products that have a slightly higher value so they don't have to pay a large amount to buy the product. According to the statistics of Grandma Gift Card, 72% of customers spend more than the amount of the gift card when buying a product.

2 Increase brand awareness

Another benefit of digital gift cards is increased brand awareness. The person receiving the gift card may well have never heard of your brand. A gift card allows them to try your products and get to know your brand better. If the recipient likes your offers, there are certain chances that they will buy a similar gift card for their loved ones, which will increase your brand awareness. Your brand logo on the gift card makes your brand stand out. Also, unlike physical gift cards, digital gift cards can be sent from anywhere in the world, giving your business a global reach.

3 Digital gift cards are convenient and secure

Unlike conventional paper or physical gift cards that can be lost or stolen, digital gift cards are much more secure and convenient. There are no chances of such occurrences occurring. You can send or receive a digital gift card without any hassle and the amount is always secure.

4 Earn customer loyalty

Adding to the benefits of gift cards is that they help you earn customer loyalty. For customers to stick with your brand for the long term, it's important to earn their loyalty. And you can earn that loyalty only when you are able to keep them happy and satisfied. 

With the help of our Gift Card module, you can create gift cards of different value so that a customer can purchase a gift card as per his / her budget.

The gift card can be set for multiple currencies hence allowing customers to send a gift card to their loved ones living outside and enabling the recipient to shop in their local currency.