Articles
Why are brands betting on Social Media for Content Marketing?
by The Yellow Coin PR Agency in DelhiLinkedIn—one
of the mighty platforms that social media companies in Delhi are betting on.
The popularity of LinkedIn amongst the businesses and working professionals
worldwide makes it the best platform for connecting with the seasoned experts
of the industry. Widely used by B2B companies, it is now gaining a kind
attention of B2C companies as well. However, selling to customers is not only a
laborious task but also requires a higher level of research skills.
As over
thousands of brands are bombarding LinkedIn with enormous chunks of content,
users prefer only to skim through the content instead of attentively reading branded
content. This, further, creates troubles for the content writers and social
media marketers in Delhi to make every content piece stand out distinctively on
the heap of similar content. Then why is it that brands still insist on doing
content marketing on LinkedIn despite having a cut-throat competition?
Nearly every
business professional C-suite executive, decision-maker, and CEO is seen busy
networking with the industry people on LinkedIn. Looking at the statistics, LinkedIn
had 37 million members in 2009 which significantly leapfrogged up to 467
million by 2016. Until the end of 2018, even this 467 million is expected to be
tripled. Getting engagement on LinkedIn means a lot to the brands than on
Facebook or Instagram because smart professionals just do not skim through it,
but spend as long as 15 minutes to read a blog post to understand and absorb it
well.
According to
the experts offering social media services in Delhi, it takes a lot of efforts to produce single understandable,
readable, and meaningful blog and marketing it a whole more. The brands whose
main focus is content marketing on LinkedIn have the working professionals as
their target audience. And, this target audience very much craves for the
quality content which gives tips, value, industry insights, and career guidance
etc. In the case of brands, if the target audience is able to identify the
brand on its own increasing its online visibility, brand awareness, and
salience.
Sponsor Ads
About The Yellow Coin 
PR Agency in Delhi
103 connections, 3 recommendations, 486 honor points.Joined APSense since, July 21st, 2016, From New Dlehi, India.
Created on Jun 7th 2019 03:43. Viewed 390 times.
