Why And How To Structure A Service Offering?
What is services marketing?
Nowadays, each company must learn to go beyond just its know-how to
increase the probability of customer loyalty. Creating value through services
thus becomes an essential strategic issue that must be integrated into any
marketing for service industry.
Services marketing bring together all the marketing techniques dedicated
to the creation and marketing of services. It is also all the services provided
by a company and which cannot be touched.
This type of marketing for service industry is not only about promoting
and marketing the services but also about how the customer is serviced before,
during and after purchasing the product. Services marketing can be aimed at
individuals (B to C) and businesses (B to B).
Adapted to the tertiary sector, services marketing also have a
managerial posture based on attention. It allows us to take care of the teams
so that they take care in return customer care.
It is above all field marketing, close to the customer and which
requires perfect knowledge of the latter's needs and environment. It also
requires a specific approach to take into account the particularities of the
production and marketing for service
industry.
What is its importance?
Services marketing occur at various levels in a company:
It helps clarify an organization's service strategy to achieve consensus
and ownership within the company.
It contributes to the sharing of a common language to make the service
and its culture and within the organization, a subject that we talk about,
which we take up and which we debate.
It helps prepare managers for their responsibilities, by setting the
issues that can enable them to work concretely with their teams in order to
improve the service provided to customers.
It helps to design and implement new innovative service offerings.
The interest for a service company in applying the marketing function is
to be able to work on its services in the best possible way so that they meet
the needs of customers while being profitable for the company. Services
marketing reinforce the value delivered and the perceived value.
Marketing Your Business Services
Whether you are a freelancer or a business owner, marketing your
services is essential. Many small business owners start by promoting their
products. However, the services are generally more cost-effective because
overhead costs are lower. Studying the effectiveness of different methods and
what has worked for others can help you find the best strategy for your
business.
A few ways of marketing your services:
Email marketing
Email contacts are one of the most valuable assets you have, so use them
wisely. You can send your customers automated emails with new information on
relevant topics, like industry trends, or ask them to update their profile in
an online form to receive email newsletters and special offers. e-mail. You can
also promote new product launches or remind people of upcoming events via
email.
Remember, you should always make the effort to reconnect with your
audience and no one likes to be spammed!
Social media marketing
Social media tools like Facebook, Twitter, LinkedIn, and Pinterest are
relatively inexpensive ways to reach potential clients and tell them about your
services.
Revenue
Marketing Services | CMO
As A Service
Last words
However, it can be difficult to get people to
follow you on social sites if you don't already have a following on those
networks.
Post Your Ad Here
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