Why A Consistent Visual Branding Strategy Is Essential To Make A Brand Stand Out

by PRC Agency PR

Your brand is not just your logo and a fancy tagline. Sure, those are important elements of what makes you - you. But it also includes all those unique attributes that evoke certain emotions in your customers.

In its visual branding guide, the LO:LA marketing agency discusses the relevance of color, typography, and various shapes in building brands that are recognizable and trustworthy.

You can access the report at https://www.thelolaagency.com/2023/05/13/7-benefits-of-visual-branding-for-your-business/

The new guide, titled "7 Benefits of Visual Branding For Your Business," provides a concise definition of what visual branding is and how you can utilize this strategy to communicate what your business is about, distinguish yourself from industry competition, and attract new customers.

LO:LA particularly notes that 80% of the success of any digital marketing or brand advertising campaign is often because of the visuals used. Since most people are visually oriented, the guide emphasizes the need to incorporate these elements to create visually appealing brands.

The report shows you how visual branding can help simplify your customer experience and foster loyalty among your existing clientele base. According to the guide, clever use of colors, well-placed elements, image optimization, and the perfect choice of font style can make navigating your website easy, enhancing customers’ perception of your brand.

The guide goes on to address the common concerns that you may have about losing customers during the rebranding process. LO:LA notes that visual branding should be data-driven and focused on strengthening business goals.

The guide encourages you to be patient and consistent in your efforts to rebrand your company, as the process can take time.

A spokesperson said, "It is no secret that people often judge other things by their looks. You should use that to your advantage and attract your client’s attention. One of the huge aspects of engaging with clients is understanding their perceptions and how they see the world around them."

With offices in London and Los Angeles, LO:LA is helping businesses tell their brand story by combining the flexibility, attention, and cost-effectiveness of a small, independent shop with the expertise of a big agency. The firm’s offerings span brand identity and strategy, digital platform development, and content and campaign marketing.

The first step in building a thriving business, is creating a brand that is memorable - while there are many things you can do in this respect, making the effort to build a visually appealing brand can significantly impact how customers feel about your business.

And LO:LA is ready to guide you in this journey. You can learn more about the agency’s work at https://www.thelolaagency.com/work/

London : Los Angeles (LO:LA) 840 Apollo Street Suite 100, El Segundo, CA 90245, United States Website https://www.thelolaagency.com

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Created on Jun 19th 2023 10:31. Viewed 104 times.

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