Who Needs Digital Marketing Services?

All businesses need to do marketing but not all business need to do digital marketing. Yes, you heard it right. Despite what all the articles and blog posts say, not all businesses need digital marketing services.

The great things about digital marketing, compared to traditional marketing, are 

1) It’s cheaper, 

2) It’s easier to monitor, and 

3) Easier to implement. 

But at the end of the day, it’s a tool. And to get the results you want for your business, you need to use the right tool for the job.

So how would you know if your business can benefit from digital marketing? Ask yourself the following questions.

If your business has a website or you’re planning to build one, then you definitely need digital marketing services. For starters, you’ll need SEO to know what keywords are relevant to your business and your market, so you can optimize your website for your market, and so you can rank on search engines for those keywords. And depending on your industry and budget, you can also consider getting Google ads or PPC marketing.

If your business is already on Facebook, Twitter, Instagram, Pinterest, Linkedin or Snapchat, use that to your advantage. You can generate leads through social media, announce promotions, advertise or even sell directly on social media.

With a bit of market research, you’ll know whether your target market is online and what devices they use when they connect. From there, it’s easy to see what digital marketing service you can use to reach out to them. For B2B, lead generation and email marketing are good options. If you’re selling directly to consumers, a bit of outreach marketing and some direct might work. 

If you notice that you’re competition is online, there’s probably a good reason for that. It’s possible they’re getting good leads there. It could also be that they’re getting a better response to their promotions through social media. Having all that activity online would make it easier for you to do research on what your competitors are doing, how to replicate their successes, and avoid their mistakes. 

If the companies you work with are already online, it would make sense to follow suit. And if you’re looking to network with potential partners, you can market your business by doing email marketing or by building your company’s reputation as an industry authority though content marketing.

Do you want the best to work for you? Marketing your company culture and creating company ambassadors is a great way of showing to prospective employees why your company is a great place to work for.

One bad review that goes viral can destroy a business. Stay on top of what your customers are saying about your business online through brand management. And if you have fans online, reward them and encourage them to keep marketing your business with influencer marketing or online referrals. 

Is your answer yes to any of the questions above? Then you definitely need to start thinking about getting digital marketing services for your business.