Which Stands Ahead For Businesses - iOS or Android

Both iOS and Android applications are thriving the mobile market and play a pivotal role in the fierce business competitions. But, there is a need to streamline which one can better cater to a business needs and deliver significant results. For this, one needs to determine the upsides and downsides of both the platforms. It will eventually help determine which mobile platform makes a viable choice.

Once you will recognize the platform that best cater to your business needs, you can think upon other essentials accordingly. For instance, estimating your application development budget, looking for Android or iPhone app developers for hire, application marketing strategy and so forth.

To help you streamline your choice and choose a suitable mobile platform, here are some essential factors which one must consider.

• Target Audience – Questions like what your business is targeting

  • a niche audience, or a mass audience

  • youth or professionals

Once you will understand the behavior and preferences of your target audience, you can make a better choice among the type of platform for your mobile application. Since, your ultimate aim is to maximize your reach to a wider audience base, considering this factor will certainly help you.

• Speedy or Compatibility With Multiple Browsers? If you need an application that can target multiple browsers, Android makes a viable choice. However, if your aim is to choose a platform that can offer a faster processing speed, and thereby adds to the usability of an application, iOS makes a much sought after choice.

• Do you want to integrate with Google products? There are several interesting and intriguing Google products and add ons available out there. And, unlike iOS application, you can seamlessly integrate them in your Android app. However, Apple also supports certain add ons, so you can choose by taking your business needs into account.

• Security or A Wider Audience Base? We all know that Android possesses a wider audience base with over 70% of total mobile market share. Whereas, the Apple iOS is known for its secure and reliable performances. Thus, it is worth prioritizing in the beginning, that which platform best cater to your business demands.

• Do you need a Premium or Free Application? It could be possible that like most of the businesses, you also need an application to earn some revenue. If that is the case, you need a premium application, which could be a gaming app, or any app corresponding to your business services. For developing premium applications, iOS make a better choice. This is so because unlike Android users who are a bit reluctant, iOS users are willing to invest in paid apps. Moreover, Apple iPhone ensures a smoother payment process.

• Is a major portion of your target audience is Tablet users? This is an essential question. If you are primarily targeting on tablet market, iOS makes a surefire choice for obvious reasons.

• Application Store – Both Google Play store and Apple App store have their own benefits and drawbacks for businesses. Thus, it is imperative to thoroughly read the guidelines of the stores before choosing a platform. They both possess a different rating, and review mechanism. In fact, both refer to a different set of factors to determine the visibility of an application in the app store.

The iOS applications can only be downloaded from a particular store, while Android applications are also available for downloading at Kindle and Amazon. This certainly makes the app raking system not useful in the case of Android applications.

By taking the aforementioned points into consideration, you can ensure a suitable platform for your business application and efficiently cater to your business needs.