Where to Start your SEO efforts

One world you will hear a lot in SEO world is Quality. Your website needs quality content and quality inbound links for getting to that prominent position in the SERP for the valuable keywords. But the question arises here is where do you start ? Creating excellent content or building high-quality links or both? To make the most of your Seo Link building efforts, you need to focus on your website content efforts first. That because your website should be valuable to your target audience members and in turn worth of getting links.  Let’s have a look on how to do that.

Follow these tips given by Kansas SEO experts -

Invest in Design

The way your website looks and feels matters. No matter how good your content is or you might have the best content in the world but if it’s not easy to navigate your website or your site simply looks outdated, it's not going to earn as many links as a modern, user-friendly website. A business website should ideally be designed by professional designers/ developers who understands SEO to ensure that they do not make any changes to the content and the link structure of the site.

 Audit the Existing Content 

Remember the keyword quality. Do you have high-quality content? Is it link worthy? If not, make changes and modify your content to enhance it. Expand the length of the content if it makes sense or add more authoritative content. Start with your main service/ product/ about pages and then go to secondary pages like blog posts. If you don’t yet have a blog then ask your developer to add a blog page and create a blogging strategy. Start posting as early as possible, the sooner the better. Aim for at least one blog per week and produce a high-quality informative content that your audience would like to read and people would like to link to.

Optimize the Content

To keep things as natural as possible content comes first and optimization second.  Do the analysis of the existing website content and conduct keyword research to know which keywords should be targeted to each page. Keyword research is a crucial part , so make sure you do not commit any mistakes while doing the research. To know more about what mistakes you need to avoid read article Need to Avoid Common Keyword Research Mistakes.

Incorporate the keywords into the on-page content and meta tags naturally. This will strengthen your SEO foundation it needs so that eventually, the keywords and inbound links will work together to improve your ranking.

A well-designed website with great content is going to earn links. But it won’t be like ‘build it and they will come’ process, certainly it will take some time. But once you have built a site worth linking to, the link building process of your SEO program will kick into high gear. It is the time, dive into the outreach, relationship building, and research phase of link building. Because you have already invested in your website, you will find that it will be much easier to generate quality inbound links that will convey trust to the search engines and really make a positive impact than if you had started a link building campaign that wasn’t supporting a quality website.  

For further help, you can hire the Best Seo Company In Kansas to help you gain visibility and credibility in the search engine.