Where Do People Also Ask Boxes Appear? | Know the Facts!

by Satefa f. Ncious - Get Everything You Need to Know

More than half the time you can see a PAA block after the first organic result, be it a standard blue link or another type of result, as a recognizable piece. More than 75% of the time, the PAA result will be in the top 3 Google results, making it one of the most consistent and visible search features of all.

Can PAA Boxes Help You Rank Twice on Page 1?

Unlike the known snippets found in the top 10 standard rankings, PAA can be in the box and have a rating on the first page of results. Our data showed that 13 percent of the sites in the PAA table ranked third. However, most of the sites within the PAA were not on the first page, which means that less reputable sites can participate on the first page with this feature.

How Does Search Query Length Affect PAA Boxes?

PAAs appear more frequently for longer keywords and complex search queries. More than 72% of 10-word keywords trigger PAA, while only 47% of 3-word keywords generate such results. The selected snippet is often ranked 0 in search results because it tries to immediately respond to a Google search query. Our data showed a clear correlation between the duration of the search query and the appearance of the recognizable clue and the PAA box.

Number of Words

As the number of words and the specificity of the query increase, so does the complexity of Google's work, as there will be fewer resources to get an answer and the question may become more subtle. In cases where the query is more specific, the Google PAA boxes will also grow, which could possibly be a query enhancement exercise and an attempt by Google to answer questions within the SERP.

Queries Starting

As in well-known passages, it is worth building information about the PAA around the question the reader wants to answer, rather than understanding the context of the article. This format allows questions to be digested into a stand-alone format, which can then be used in both familiar passages and in the PAA boxes.

Query Refinement With PAA

Google has tested and implemented many ways to improve queries, such as the People also ask links and Google Suggest in the search bar. PAA a box was created for this purpose. If a user performs a search that has multiple meanings that are not clear enough to determine its true intention or that the search engine does not know.