When Was Your Last Search Engine Optimization Audit?

The success of your online marketing campaign is the result of a strategic approach to optimizing your website and off page SEO. Every website owner should periodically perform a full SEO and link audit to search for areas of opportunity. Some of the things your local SEO expert will look for during an audit include.

Mobile Responsive Website:-

Websites must be mobile responsive. This means that they must automatically format to fit the smaller mobile screens—every smaller mobile screen. Most website owners hire a web designer to transition their website to a mobile responsive design, but forget the importance of checking their work. You must ensure that your website looks good on not just one or two types of mobile devices, but on every mobile device—from iPads to laptops, Androids, and iPhones.

Aside from automatically formatting to fit a smaller screen, your responsive website must also flow well and be easy to navigate.

Trending And Relevant Keywords:-

Keyword research should be performed at least once each quarter. Trending and relevant keywords should be infused into your blog posts and off page SEO. However, you must also consider updating the keywords in your website content. This does not necessarily require a full website rewrite, but does require adjusting content as needed.

Update Website Design:-

Before you delve into updating your website content, consider if your website design is due for a refresh. This goes beyond transitioning to responsive design—and to consider if it is time to update colors, fonts, graphics, and logos. Also consider if the website layout or design is dated and adequately optimized.

Perform A Full Link Audit:-

Inbound and outbound links are required for optimizing your website, but over time some links go bad—or were never particularly high quality to begin with. Since bad backlinks can negatively impact your SEO, you must perform a full link audit to remove all low quality links. Page rank will typically begin to spike fairly quickly after bad links have been removed.

Page Rank:-

Checking your page rank is an important part of your SEO audit. If you don’t know where you are to begin with, you aren’t able to gauge how far you come once your audit and all related changes are made. When checking your page rank you should look at both your overall page rank, as well as the page rank for your individual pages and blog posts. Also, factor in more than your Google search results. While Google is the most popular search engine, you also want to track how any changes or updates affect your standing in Bing and Yahoo!

Leave your SEO audit in the hands of an SEO expert. It will be faster and easier to complete when performed by a professional—plus your SEO expert can implement any necessary changes related to their findings.