When Should You Upgrade Your E-commerce Store to Magento?by Tech Geekk writer
When one sets out to set up their e-commerce business, it is understood that they opt for a platform that conforms to their expectations and requirements then. However, not only do conditions change over time but so do the expectations from the platform one is using for the digital store. It is a natural consequence of not only progress but also the growth that is bound to come as one garners more and more sales. Now, even if the starting platform may have successfully fulfilled all that was expected of it, there's a good chance that it may not be able to perform and deliver on expectations as well as the business grows and technologies around us evolve.
And don't get us wrong — it is not just the 'how long you have been using said platform' that is the yardstick for if you need to upgrade your e-commerce store to a new platform such as Magento. There are tons of other factors that serve to indicate that it is time for you to switch to a new platform that will be in a better position to tend to the requirements of both you and your business. But what if the platform is working just fine though, and yet your conversion rate seems to keep declining? Similarly, there are other indicators, and we have listed some of the most important ones below for your benefit.
- Reduced return on investment: Many people are inclined to believe that since they have already invested in a platform, it doesn't make sense to invest in yet another one. That's false and highly detrimental to the business. Because there is a possibility that the ROI drops too low to make persistent investment in maintenance a practical option. Then there's also the unrelated issues, like no updates for the platform, trouble finding developers with relevant skills for legacy platforms, and more.
- Upgrades become more challenging than usual: Given that, for an e-commerce website to be effective, there are a lot of different components that must work together correctly. So, upgrades for these parts at one point or another become obvious, yes? But if it is also challenging to introduce the enhancements that have been deemed imperative to ensure the platform's effectiveness, you know you are better off with a different platform.
- The platform can't keep up the business: When an e-commerce business is finally ready to execute the scaling of its operations, the platform it is based on must also be conducive to the change that will follow. But if your platform can't do that, i.e., integrate modern POS tools, doesn't offer automation, and more — it is a clear sign that you must switch to a platform that can scale right along with your business.
So, when you do finally decide to take up a new platform, be sure to get in touch with a vendor who can help you understand how to migrate OpenCart to Magento or any other platforms that may be involved in the equation.
Created on Mar 31st 2020 06:32. Viewed 301 times.
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