When It Comes To SEO - You Can’t Believe Everything You Read
As a website owner, you may be tempted to manage your SEO in-house. The goal is likely to eliminate the cost of search engine optimization by doing it yourself. So, with an entrepreneurial spirit and good intentions, you head online to learn everything you need to know about SEO. The problem is, you can’t believe everything you read.
Date SEO Information
Whether speaking of organic, local, nationwide, or paid search engine optimization, everything is in a constant state of flux. Not only are new methods of online and mobile marketing popping up every day, but some of the top-ranking information you find is dated. In fact, a lot of the general information you find is several years old. This causes a problem because search engine algorithms have changed many times since then.
Not Everything Will Work For Your Business
Even if you take a strategic approach to devising your online marketing plan, you must keep in mind that not all Internet marketing strategies and tactics will work for your business. There are some tactics that work better for specific industries or target audiences, even for different geographic locations. For example, your approach to geo-marketing is vastly different if you are in a major city with mass transit—than if you are in a city where everyone drives. Even if you decide to test out a few different strategies, you are sure to waste a lot of time and money along the way.
You Could Damage Your Page Rank
Unfortunately, not every high ranking article regarding online optimization is written with integrity. Many marketers use questionable tactics, that could do more damage to your page rank than good. Even some of the once-successful, yet now dated tactics can be damaging to your page rank.
Keywords Are Very Complex
Keywords are plain and simply the most complex aspect of online marketing. Research alone requires a substantial investment in time, and when it comes to keyword mix and diversity, the “rules” are always changing. And as shocking as it might sound, not all of the keywords you use for your ongoing marketing should be linked directly to your industry, products, or services. This is difficult to understand, but an essential part of your approach to keyword optimization.
SEO Is Easy To Misunderstand
It is fair to say that SEO is a language in and of itself. It is a highly specialized, technical skillset—one that the average person simply cannot comprehend. This does not speak to your level of intelligence as a professional, but simply to your lack of technical training.
While your goal is to save money by keeping your SEO in-house, odds are your ROI will be far more cost-effective if you hire a professional!
Date SEO Information
Whether speaking of organic, local, nationwide, or paid search engine optimization, everything is in a constant state of flux. Not only are new methods of online and mobile marketing popping up every day, but some of the top-ranking information you find is dated. In fact, a lot of the general information you find is several years old. This causes a problem because search engine algorithms have changed many times since then.
Not Everything Will Work For Your Business
Even if you take a strategic approach to devising your online marketing plan, you must keep in mind that not all Internet marketing strategies and tactics will work for your business. There are some tactics that work better for specific industries or target audiences, even for different geographic locations. For example, your approach to geo-marketing is vastly different if you are in a major city with mass transit—than if you are in a city where everyone drives. Even if you decide to test out a few different strategies, you are sure to waste a lot of time and money along the way.
You Could Damage Your Page Rank
Unfortunately, not every high ranking article regarding online optimization is written with integrity. Many marketers use questionable tactics, that could do more damage to your page rank than good. Even some of the once-successful, yet now dated tactics can be damaging to your page rank.
Keywords Are Very Complex
Keywords are plain and simply the most complex aspect of online marketing. Research alone requires a substantial investment in time, and when it comes to keyword mix and diversity, the “rules” are always changing. And as shocking as it might sound, not all of the keywords you use for your ongoing marketing should be linked directly to your industry, products, or services. This is difficult to understand, but an essential part of your approach to keyword optimization.
SEO Is Easy To Misunderstand
It is fair to say that SEO is a language in and of itself. It is a highly specialized, technical skillset—one that the average person simply cannot comprehend. This does not speak to your level of intelligence as a professional, but simply to your lack of technical training.
While your goal is to save money by keeping your SEO in-house, odds are your ROI will be far more cost-effective if you hire a professional!
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