WhatsApp for Business - Now officially launched for selected markets
by WeeTech Solution Pvt Ltd Best Mobile App Development CompanyWhatsApp Messaging app has
now dived into a business app but only for selected markets. WhatsApp has
officially launched as a WhatsApp business app in India, Indonesia, Mexico, UK,
Italy, US and other few countries. This WhatsApp for Business app will be free
to download and easily available on Google Play. This app has been developed
highly focusing on customers of a respective business. Business will be charged
quite high for the advanced tools which will help them communicate with their
customers more effectively.
WhatsApp business app has
got various business profiles in it that can be an aid to the customers in
getting useful information like contact details, business description, email
details, store addresses, easy access to the website and so on. To ensure
prompt revert to the customers, the app is also featured with quick reply
option which enables fast replies to the questions or queries raised by a
customers. This app is called to be the WhatsApp version of a Facebook page.
When the company announced
its arrival, may businesses willingly approached to get registered. As a part
of WhatsApp Business Pilot Program it started verifying the business accounts
for registration. On the completion of the verification approved ones got a
checkmark of verified business that acted as a means of demonstrating their
authenticity.
This app is also proven to
be beneficial for the business, as they get an access to the statistics that
gives simple metrics stating number of messages read by the customer which then
helps them to identify what works and what does not. On confirmation of the
account number of the business, it will then be same just like the business
phone number.
People can get all these
facilities on the WhatsApp app available on their phones, they do not need to
download new app. On the other hand, the business firms will be able to contact
only those customers who have given them their numbers and also have agreed on
receiving business messages from them. Customers can message to business the
same way it is done now and they can get control over their experiences by
blocking the number or reporting spam against some business they think are fake
profiles.
Business WhatsApp is also
expected to get associated with the enterprise solutions that are more focused
on large business with global customer bases like e-commerce sites, banks or
airlines. Even in India the collaboration has initiated with online ticketing
platform named as BookMyShow in September 2017. This made BookMyShow the first
Indian Online Ticketing brand to participate in the WhatsApp business Pilot
project.
As per a research
conducted by WhatsApp business, it was stated that 80% of small businesses in
India and Brazil needs WhatsApp as it makes the communication with the
customers easy and quick. Various Indian start-ups were also a part of WhatsApp
Business Pilot. The trial has also taken place with Dutch Airline KLM and Itau
bank in Brazil.
All the current features
will still remain free for a long period of time, charges will be taken for
additional capabilities in near future. This app will also support other
platforms in the future.
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Created on Jan 26th 2018 00:03. Viewed 694 times.