What’s the core of SEO?

We keep on hearing a lot about Search Engine Optimization but what is it in real? I’d like to give you a good detailed and easy-to-understand explanation in this article. I will also touch on how SEO services in Orlando work and what their focus is.

 

Over the past decade optimization has grown out from being part of online marketing strategies, to become a profession on its own. The real reason behind the art of optimizing websites, is the target of reaching potential clientele online. And while marketing mostly concentrates on all the paid methods to reach that, optimization was founded to deviate from the paid methods and try to generate „organic” views.

 

What is organic view?

Organic view is the simple method we use every day when we look for something and won’t choose a sponsored result but from the organic search results that automatically appear in their ranking order. Organic views are much more appreciated these days than the paid views, because, unlike back in the old days, when SEO was solely keyword based, today, there is a whole complex ranking scheme according to which a website will be evaluated. This means, if something appears among the First Page search results, the chance for it to deserve to be there (in terms of value, quality, context and content relevance) is over 90% unlike back in the day, anything and everything was endlessly optimized   to get on the First Page.

 

The First Page

This is the Olympic gold for a good expert to win and it takes hard work to optimize a website to get on the badly desired first page because the competition is so huge. Even if a website gets there one day, it can be pushed out within a matter of hours. Why is First Page so important? Because over 95% of people choose from first page results. If your website is not there, then the success is only partial.

 

Aspects of optimizing:

There are lots of aspects in this process but first and foremost it’s all about the analytics, which are used for seeing the past, the presence and make the necessary steps to improve the future. As Google has made it very clear that it doesn’t want spammy websites among search results, and does its best to shut down or push out all these, optimization now has dozens of aspects, ranging from keyword based content management to structuring to link building.

 

Do I need an expert to do all this work for me?

The basics of this knowledge can be easily understood and some of these can also be exercised but there is no way someone who doesn’t have the education and extensive knowledge of HTML to be able to make this without an expert to help him or her on the way.

 

My advice for everyone is to get a good Digital marketing company do make sure your website is in the best hand and when you have free time learn about New York SEO and marketing.