What’s Changed When It Comes To Marketing And Marketing Companies?

If you run a business, especially a medium or small business, let alone a start up, you’ve probably been hearing a lot of buzz about the impact the pandemic has had on marketing in general. Of course, there have been a lot of changes to marketing over the past several decades with the advent of the digital era, but everyone is saying that this has been doubled or tripled down upon in the wake of this pandemic. Is it true? If so, does this affect what you look for when it comes to a marketing company in Toms River? What about a marketing company in Wall?

To start with a summary, yes, when it comes to selecting marketing companies, you have to think differently than you once did, even more so than prior to the pandemic. Today, I will explain exactly what has changed, and why the pandemic has been a big variable in it. To be honest with you, I look forward to this becoming common knowledge so I don’t have to explain this for another thousand turns, and I’m sure everyone else writing about marketing feels the same way by this far along in the 2021.

Life under the quarantine…

First, let’s talk about how the pandemic has had an effect on this in the first place. With the quarantine in effect, even though it’s lighter than it was several months ago, everyone is doing their best to stay home as much as possible, and to do as much as they can through the Internet. This includes work, school, socializing, and yes, entertainment/commerce as well.

Well, this doesn’t seem like something that would have much of an impact on marketing, at least for the most part, right? Well, during this pandemic, one of the many digital aspects of lifestyle that has been so broadly adopted is that of streaming, as well as alternate digital sources for literature, news and other content. Long story short, the old platforms through which people saw entertainment, through which they communicated, they are now obsolete.

Broadcast television, AM/FM radio, newspapers, magazines and even hardcopy mail are relics, things that are in various states of extinction. People are used to streams and add blockers, they will no longer tolerate banner ads, spam, telemarketing or commercial interruptions!

Where does this leave marketing after the pandemic, then?

Well, all is not lost. It’s more about passive marketing rather than aggressive marketing, making yourself visible where the context and appropriate audience is looking, and letting them come to you. This is what things like SEO, SEM and social media marketing are all about. You make yourself visible through SEO and SEM, you maintain interest and announce new products/deals/announcements to existing customers through social media.

Any good marketing company in Wall or marketing company in Toms River will be quick to point this out, I will be more than equipped to help you embrace this new world of marketing, outreach and overall customer relations. It may sound confusing and challenging, but achieving significant, consistent effectiveness with these new forms of marketing and advertising is actually considerably greater than the old days.