What should you share on social media for a wider reach of your brand?
by The Yellow Coin PR Agency in DelhiSocial media is taking
the market competition to all new level with more and more brands diving
straight in for tapping on the potential customers. Business brands are trying
every hook and crook method to promote themselves as the reliable service provider
to attract a million customers through social media networking. For this, they
remain perplexed by what kind of posts and content should they share with their
target audience. Where one post hits a thousand likes, another one can’t even
make it up to 100 likes.
Just like professional
social media companies in Delhi, brands have started building in-house teams of
social media experts who extensively research the target audience and
accordingly tailor a winning social media strategy. Some excel at the competition
and a few fail at this because building a big and strong community of loyal
audience and customers is a Herculean task. Ask any professional offering social
media services in Delhi, and find the ever-changing interests and
unpredictable behavior of the target audience. In such a case, what content
should brands focus on sharing with the social media audience? Here are a few
tidbits of information collected from social media experts in Delhi.
Non-branded content work wonders
Sharing branded content
every time won’t suit the taste of your audience. Today, social media users are
seen more inclined towards authentic and non-branded content. Snapshots of your
fun team activity on Saturdays with some quirky captions may interest your
audience. If going out for a meeting snaps a photo and tweet! Working on an
important and challenging project? Tweet it!
Confidence is the Holy Grail
You don’t necessarily
need to share posts concerning your services and expertise. Off-topic content
and opinions bring authenticity to your profile and create an understanding
with your followers. Stop hesitating to share your correct opinion on something
controversial. You should create a responsible brand which you really are. This
brings you closer to your followers.
Reciprocity never lets you down
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Created on Jul 30th 2018 02:15. Viewed 341 times.