What is White Labeling?

Do you have a product or service you wish to market online? Do you want to focus on the quality of your product and not have to spend time working on marketing or promotion? There is a way you can outsource those services, like sales, customer service, and retention, and even web hosting and branding. When you sell or promote under a white label, you can benefit from the services they offer, while not having to do all the work yourself. You can also open up your client base to places you would not normally have access to.

When you use white labeling, you are using other services who agree to do it under your brand identity. Many companies use this concept in the retail market. You may have seen what is called a "store brand" in your local supermarket for example. Some companies produce their product and agree to sell it under a different brand name for that specific market chain, and even sometimes sell their higher-priced, brand name product right alongside it. By doing this, they are expanding their sales while still producing the same product for both their own brand and the store brand.

It is similar in the online market. You may have someone design you white label logo, and also host your website, and also provide other services you simply don't have the time or resources to do within your own company. They can provide services that host your branding and logo, while they do the work behind the scenes; like promoting your business on social media, video design, web hosting, running a toll-free phone service, and even selling promotional items. With this kind of service, you can have the appearance of running a fully operational online business, while you are free to concentrate on the quality of your product or service.

There are many more services available beyond things like white label logo design, and also what is listed above. You can take advantage of many marketing strategies the average person may not think of. You may have an online directory that needs to be managed, or your site may need to be optimized to be more easily found online through search engines. There are even strategies for marketing your business through email and social media. When you use a white label service, you can significantly expand your market share and sales.

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Created on Jul 21st 2019 23:47. Viewed 310 times.

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