Personalization has become a key to the service effectiveness of your business. And the more effective your service will be, the more users will consider it, and adapt their behaviors, ultimately. Internet of behavior is not only impacting the quality of your service, but it can change the value chain of your product or service as well.
Do you want to know what the Internet of Behavior is? Let’s indulge into its details below to know more about it:
Internet of Behavior, also known as IoB, refers to the behavioral data analysis gathered from the Internet of Things and other sources and then attempts to make effective use of. It is a network of interconnected physical objects that collect and exchange information and data over the Internet. The IoT is constantly expanding and evolving in the scope of its complexity, i.e. the way in which devices are interlinked, the computations that can be processed by these objects autonomously and the data that is stored in the cloud evolve in a more complex way. Data collection provides valuable information about customer behaviours, interests and preferences, and this has been referred to as the Internet of Behaviour (IoB).
The IoB attempts to understand the data collected from users’ online activity from a behavioural psychology perspective. With the help of both IoB and IoT, it has become possible now to track, gather, combine and interpret massive data generated via various online activities and personal behavior, including social media behaviors and commercial transactions.
Importance of Internet of Behavior
Undoubtedly, data has been important for businesses since the inception of the internet. However, in 2021, Gather called the IoB one of the top technological trends. The internet of behavior emergence is providing everyone more opportunities to collect data and analyze it.
It can ensure that businesses continue their growth in the significant upheaval face related to the current pandemic and changing climate of the world’s economy. However, the main purpose of the Internet of Behavior is to collect, analyze, respond and understand all types of behaviors to improve customer/user experience. Marketing and psychology from the beginnings of advertising go side by side. In this way, behavioral analysis and psychology have allowed new insights into the data collected by the Internet of Things.
The IoB has become a new yet powerful tool for businesses’ sales and marketing worldwide. With this, businesses can get a deep understanding of their customers to keep them more satisfied. In short, the Internet of Behavior is here to generate a significant boost in the sales industry development.
Benefits of IoB
1. Analyze customer buying habits across platforms.
2. Study previously unobtainable data about how customers interact with devices and products.
3. Gain deeper insights into where a customer is in the buying journey.
4. Provide real-time point-of-sale notifications and target ads.
5. Quickly resolve issues to close sales and keep customers happy.