What is structured data that is used in SEO?

by William Roy Digital Marketing Services

Structured data has become a major trend in the world of SEO in 2019, and will continue to remain a major part of any SEO strategy in 2020 and possibly even 2021. The structured data is a way of marking HTML in a way that is recognized by major search providers. On-page Digital Marketing Company in Newcastle  markup enables users and search engines to understand what is on the web page, allowing Google, Bing and others to display structured data in the form of rich snippets.
Without structured data, search engines will have a difficult time understanding what information your pages describe. In order to markup your web pages, you must first find the type of markup you want to use on, whether for recipes, product or video. Using the guidelines, you can mark your content with the appropriate script. If you are not very tech-savvy, you can always use markup generator software to make the process easier.

Structured data types
There are two main forms of structured data markup. The most common two are referred to as JSON-LD and Microdata.

Script JSON-LD is used in the page header in the <script> and on the GSM format we like use! It is used for API and web pages and are usually faster than its counterpart Microdata. It is often easier to implement because you can only insert markup in HTML code. You must first determine what you want to mark-up then simply copy and paste the script block into the header of your HTML document.

Microdata communicates all the same information that JSON-LD is not, but the data will be added inline HTML pages. This tends to make it difficult to add and delete rows of structured data; However, this can be facilitated by Google Structured Data Markup. Microdata rarely recommended on JSON as microdata often leads to a slower speed of the page.

rich snippets

Rich snippets is the ultimate goal when adding structured data and it is a big reason why the structured data is so respected in the SEO community. A rich snippet is when a Google search results page including additional data drawn from structured data found in the HTML page. A normal
Footage includes meta title, URL and description, while the rich snippets include additional information, making them more normal search results from the eye-catching.

Examples of structured data to your website
organizational scheme

Organizational scheme is used to offer Google more / clearer information about the company that the website represents. It does not matter so much where the organization scheme is used - only that it should not be used on every page. We recommend that the organization chart is placed on the home page, a contact page is second best.

More Organizations vocabulary scheme can be found here.

website scheme

Organizations similar to the scheme, we recommend that the Websites scheme only on the homepage of your website. You can do all sorts of interesting things with the scheme site, as it offers a search tool for your website on the results page of Google. Such examples can be seen below:

When you ask the question "what structured data can do for my Web site's SEO?", The answer is almost limitless. Although, it is important to not that while there is no guarantee that the structured Digital Marketing Agencies in Newcastle data will generate a rich snippet, the result is definitely worth the effort.

If you need help implement structured data on your website, please do not hesitate to get in contact with the Global Search Marketing.
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About William Roy Innovator   Digital Marketing Services

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Joined APSense since, May 16th, 2020, From London, United Kingdom.

Created on Aug 20th 2020 11:14. Viewed 200 times.


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