What is SEO in digital marketing?

What is SEO?

Search engine optimization or SEO refers to the process of improving the position that your website appears at in the "organic" search results returned by sites such as Google.

As a general rule of thumb, sites that appear higher up in the results will get more traffic to their pages, and so potentially more business. Your goal is to get to page one and ideally to position one, but whether that is feasible largely depends on the market that you are operating in.

If you're in the mobile phone space or travel, you'll be fighting a losing battle unless you've got a sizeable budget to spend. However, if you're offering a niche product or a service in a defined geographical area, you stand a pretty good chance of at least getting to page one if you are patient and follow these basic principles.

How does SEO work?

When a user searches for a term on a search engine like Google, the results that he or she is presented with is a series of websites that are relevant to the query and websites that have a solid domain authority (among other factors described below).

For example when you search for ‘chocolate cake ideas’, the top results are the ones that are adopting the best SEO practices in Google eyes.

Keywords

SEO begins with picking the right keywords (which you can very well find using Google’s Keyword Planner or Ahrefs). My strategy here is to start by picking the medium to low competition keywords and then slowly build up my post to target more competitive terms.

Relevancy and Context

Search engines are smarter than ever before. They do know the difference between a relevant page and a copied one. They can also distinguish whether just site is about oranges or protein bars. I recommend sticking to a niche when building out a site and catering content specific to that particular niche. For me, my niche is online marketing and SEO.

4. Number of Inbound and Outbound links

The more relevant links your website is pointing to, the greater your SEO score.

Same goes for inbound links which are actually more favored, especially if they are coming from prestigious, relevant and popular sources.

You can get backlinks by getting yourself featured on big news sites for example.

5. Site Speed

Google really cares about how quickly your site loads. To speed up your site you can use caching plugins such as W3 Total Cache or use a CDN to deliver your content in a faster way.

6. Clean and responsive design

Nowadays, the best-optimized websites are the ones that are clean, functional and responsive to devices of all types and sizes. In fact, Google even favors websites that have mobile-friendly design than ones that don’t have.

If you are using WordPress, you can install the AMP plugin to have your site load blazingly fast. If your site is not using WordPress, you should learn how to make use of the accelerated mobile pages project by Google.

These are the major factor related to SEO. If you learn more about SEO. I will recommend you to join the digital marketing course in West Delhi

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Created on Sep 23rd 2018 06:33. Viewed 136 times.

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