What is SEO : A Step-by-Step Guide | How it works
by Akash Chauhan Google Marketing ConsultantA business has to overcome several
obstacles in its way to establish its relevance in the competitive industry.
With the internet revolution, every business has to update itself with the
latest technology and concepts that will help its survival in the cyberspace.
One of the most relevant techniques is the Search Engine Optimization. The search engine optimization techniques
tutorial will help every webmaster understand the meaning and relevance of
SEO for the business.
What is Search engine optimization (SEO)
Every business needs to know what SEO is and how it works to improve
the website’s prominence. Search engine optimization or SEO is the set of rules
that every website or blog needs to follow to optimize the search engine
rankings that will improve its visibility. It is the right way to enhance the
quality of the website by making it interactive, user-friendly, and faster.
Know About SEO Google
Google is the prominent search engine
that opted for searching answers for the queries. So, business people must know
how to optimize your website for search
engines. It will assist in enhancing
visibility using keyword research, Link building, content promotion, etc.
What are SEO marketing services?
The SEO marketing services encompass
the on-site and off-site strategies along with the social engagement to improve
the traffic of the websites. It is an ever-evolving process that follows the
best practices to get results for the business owners. What is the effective
SEO techniques that will help in the better marketing of the website? The
answer is, there are services that can enhance the visibility of the website
like;
·
Local and Global SEO
·
Online Reputation Management
·
Content Marketing
·
On-site/Offsite SEO
·
Link Building
·
Mobile SEO
How it works
SEO
Company in India will improve the visibility of a
business website in the digital space by changing its design, content, etc. to
make it alluring to the audience. It is optimized for search engines like
Yahoo, Bing, or Google that will rank the pages high for the search engine
results. It offers the following positive effects;
·
It improves the search engine rankings
of the website.
·
It can improve the website’s traffic
quality.
·
It can provide the business with
measurable results.
Nine major Google algorithm updates for SEO
Business people may wonder how to optimize a website for google search,
so it is important to note the Google algorithm updates that can have an effect
on the SEO. Learn and be a certified SEO expert from the best seo
course in Jaipur.
·
Google Panda
·
It is the ranking algorithm released on
24th Feb 2011 that lowers the rank of the low-quality site and increases the
rankings of high-quality sites.
·
Google Penguin
·
The algorithm released on 24th April 2012 decrease the rankings of the sites
that violate the webmaster guidelines of Google by implementing black hat SEO.
·
Pirate
The
algorithm released on August 2012 targets the torrent and pirate sites by
documenting the DMCA notices to help the user find the legitimate site.
·
Hummingbird
Hummingbird
algorithm released on 22 August 2013 focuses on answering complex queries of
the users.
·
Pigeon
Pigeon
is the Google’s local search algorithm released on July 24, 2014, that provides
useful, relevant, and precise search results.
·
Mobilegeddon&
The Google Mobile-Friendly Update
On
21st April 2015, Google released a mobile-friendly algorithm that will boost
the mobile-friendly pages in the Google mobile search results.
·
RankBrain
RankBrain
released on 26th October 2016 sorts through the billions of page search to find
the most relevant ones. It is a part of the Hummingbird algorithm that will
interpret the searches of people to give them the precise results.
·
Possum
It
is the Google’s local search algorithm update released on September 1st, 2016,
that impacted the Google Map results and 3-pack. So, it focusses on organic
results by diversifying it and prevents spam sites from ranking.
·
Fred
The
Google update released on Mar 7th, 2017 targeted the low-value content of the
website that focused only on revenue generation.
Types of SEO
What
are SEO techniques that will work well for the business
website? Before venturing into the answer, it is imperative to know the three
different types of search engine
optimization techniques;
·
White
hat SEO: It utilizes ethical techniques and methods to improve the
search engine ranking without any fouls. It implements high-quality content,
better HTML optimization, good links, etc. to improve the outreach. Though the
growth is gradual, the rankings are steady that lasts for a long time.
·
Black
hat SEO: It is a technique that exploits the weakness of algorithms
for improving the rankings. It is not in compliance with the Google guidelines,
so the results are unpredictable. It includes hidden text, keyword stuffing,
cloaking, etc. that offers prompt yet short growth.
·
Grey
hat SEO: It is the SEO that lies in between the white and black SEO
as it combines both the techniques to deliver better results. Companies prefer
to use the Grey hat as it does not cross the line to unethical SEO.
Depending on the requirements of the
company, the ideal SEO technique is adopted for better results.
How to do SEO
You may wonder how to do search engine optimization that will aid in higher
ranking of your website by increasing its relevance. Every business website
needs to understand that the process of optimization is ever-evolving that
needs maintenance, tweaking, testing, and monitoring. So, here are the methods
that explain how to do SEO for website
step by step that will provide the best strategy for the SEO;
·
Target
Business Analysis of Market
o
Analysis of Website: Analyse the
keyword, visible text, code, etc.to determine the position of the page in the
search engine results.
o
Competitive Analysis: Determine the
effective strategy implemented by top pages to improve the rankings.
o
Priority Keyword: Developing the
priority keyword that relates to the customer query that will land them on the
website.
·
Keyword
Research
o
Goal and Objectives: Identify the
objectives of the business to measure the ROI after implementing the program.
o
Keyword Analysis: Identify the keywords
or phrases that can help in enhancing the website visibility.
·
Content
Optimization
o
Create pages: create pages with
keyword-based titles, meta tags, etc. that can influence the rankings.
o
Placing search phrases: Integrating the
keyword or relevant phrases in the web content that will help the search engine
identify the pages quickly.
o
Develop sitemaps for search
engines: Create XML and HTML pages that
make it easier to index the website.
o
Testing and Measuring: Analyze the web
traffic and rankings of the website to determine the effectiveness of the
programs implemented.
o
Maintenance: Perform continuous
modifications and addition to the website that will maintain the positive
results and enhance the growth.
·
Off
Page SEO:
This process is associated with the
processes that are used to promote your website or business apart from your own
site. This is not all about creating back links and pasting your site URL and
anchor text at the trustworthy sources. This is associated with all the
reputable and genuine processes to promote your site.
Some Off Page techniques include:
·
Bookmarking:
Bookmark your blog post or webpage on high authority social networking sites to
get high traffic to it.
·
Directory
Submission: Place a link that sites like yellow pages, yelp and moz
that point towards your website. This is the best way to build quality back
links.
·
Classified
Ads: Publish your website ad to some reputable classified ad
sites like Sulekha, OLX and much more.
·
Content
marketing: Publish articles on high authority article directories to
get back links to your website.
·
Video
Sharing: Video sharing on popular sites like YouTube, Dailymotion,
Vimeo to make your video popular and get quality back links.
·
Image
Sharing: Sharing popular images on high quality sites to get back
links to your blog or website.
There are lot more ways to get quality
back links include Web 2.0 ,Profile Sharing, Blog commenting, Blog Posting, PPT
and PDF sharing and much more.
Using the latest SEO techniques 2018 will help your business compete with the
peer competition in the market to establish itself and create a loyal customer
base. Updating the techniques continuously will help in sustaining the growth
of the business.
About
the Author:-
Akash Chauhan is Senior SEO, Digital
Marketing and Branding Veteran Expert of Digiwebart, best digital marketing
company in Jaipur , India. Our Digital marketing course in Jaipur covers
seo services, online paid advertising like PPC google adwords and facebook
campaign, social media marketing, Branding etc.
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Created on Jun 3rd 2018 12:34. Viewed 251 times.
Protocloud technologies is a leading SEO training institute in Jaipur. We offer advanced and updated SEO training in Jaipur to become the digital marketing sector.
We focus on all aspects of SEO, including SMO, PPC Ads Training, SEM, etc.
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May 18th 2021 04:52