Find a unique position that you can claim, and be the first one to it Dunk Heels. People rank brands in their minds, so if you aren't number one, relate yourself as an alternative to the number one brand.

For example, 7-Up was number three, behind Coca-Cola and Pepsi Cheap Nike Heels. So it marketed itself as the Uncola.

That's smart positioning and it worked Jordan High Heels.Attacking the leading brand to dethrone it is usually a mistake, particularly in the short-term.

Instead, try to grab some of their market share by presenting yourself as a smart alternative Dunk High Heels. If you're not the first in line, then you need to find a unique, unoccupied position in the minds of consumers.

Here are a few different ways you can reposition yourself as a unique brand to the consumer: Target a specific, under-served age group Target a gender that the others are missing Offer a quantity that the others are not Offer a particular price point that your competition is notIt's often said that when you try to please everyone, you please no one. This statement couldn't be more true for your marketing. Find a unique target, don't try to make your product appeal to the masses. If you try to be everything for everyone, you will wind up being nothing to everyone.This does not stop at products: anything you plan on selling, including services, need proper positioning. And it takes time but it is time well worth the trouble. That position that you settle on will influence your entire marketing mindset.