What is organic SEO: a guide

Organic referencing, which is also called natural referencing, brings together the techniques for a website to rise as high as possible in the search results on one or more target queries.

 On the Internet, the results of a search are not displayed randomly! Organic SEO (Search Engine Optimization) is a process of improving a website. It aims to increase its performance, therefore its visibility when a consumer searches for a product or service.

 Creating a website is no longer enough to have a real competitive advantage. This practice has become more democratic over the years, it is now necessary to stand out from the flow of proposals. This results in arriving as high as possible on the search results page also called SERP.

Why is organic SEO important?

This practice offers considerable advantages and opportunities:

make the investment generated in the development of the website profitable;

·         improve and sustain the visibility of the products and services offered;

·         increase website traffic, responsiveness, and number of leads ;

·         increase turnover, etc.

·         More than important, organic referencing is necessary so as not to drown your website under the wave of competing sites in the SERP.

 How does natural referencing work?

The principle is very simple: when a user wants to find necessary information, he types a query on Google containing the essential keywords. For example, “red lace evening dress”. After that, on the result page, he will see several matching sites. So your goal is to do everything you can to get your site as high as possible on this list.

 For an appropriate strategy, carrying out an audit is fundamental, because it is this approach that will allow the site's environment to be understood. Analyze the competition to deduce the main keywords to invest on because keywords with high competition will slow down the positioning on the first page.

Natural or paid referencing?

Natural referencing is optimizing your content so that it is in pole position in search results. Unlike paid referencing where the advertiser pays the search engine (Adwords at Google) so that its content is positioned before the first results. We recognize the latter by a logo "Announcement" before the link of the site.

 The major advantage of investing in natural referencing is to sustain its visibility on the SERP. Indeed, the position of a site in paid referencing is done day by day, according to the budget allocated to appear there. An effective organic referencing, on the other hand, allows the site to remain in the first results over the long term. But you still have to keep in mind that the SEO position is not a constant value. The situation may change depending on the SEO quality of its competitors.Let's take a look at ways to improve your SEO service.

 How to improve your organic referencing?

To have an efficient SEO, you need to know the techniques that will bring your site up in the first search results, namely:

Have qualitative and varied content

·         A clear and ergonomic site promotes reading

·         Relevant in-text links

·         Make the site accessible on different interfaces (mobiles and tablets)

·         Work on responsiveness, in particular, thanks to light images

 Optimize loading speed

With some writing and computer skills, you can boost your website. If you are not really comfortable with this or if you prefer the experience of a professional, contact us! Thus, organic referencing is a real added value to the web development of your company. Do you need help in these steps and in the implementation of marketing strategies? SendPulse accompanies you on a daily basis.