What is Google Business? Great benefits from Google Business

by Tran Cong SEO

Google is where 3.5 billion information searches are done every day. Not only being a search engine, in fact, there are many Google tools that can be extremely valuable for businesses, especially for marketing development. Of the many Google tools, the most prominent is Google Business. Let's find out what is Google Business? Great benefits from Google Business in the article.

What is Google Business?

What is Google Business? Google Business is also fully known as Google My Business. This is a tool for businesses and organizations to manage their online presence on Google, including Google Search (Google search) and Google Maps (Google map). More specifically, Google Business is a free and easy-to-use tool that businesses can learn how to use through instructions from Google itself.

By verifying and editing your business information on Google Business, you can both help customers find you and tell them your business story. Also use Google Business to interact with new and old customers and tell them the story of your business.

Great benefits from Google Business

Manage your information

With Google Business, it's easy to manage what Google users see when they search for your business or the products and services you offer. Businesses that verify their information with Google My Business are often twice as likely to be considered as reputable by consumers (data from Google, December 2014). When people find your business on Google Maps and Google Search, make sure they have access to information like the time, website, and address of your business.

Interacting with customers

One of the other great benefits from Google Business is that it helps you read and respond to customer reviews, and post pictures showing what you do.

Google says businesses that add photos to their list get 42% more driving directions on Google Maps and 35% more clicks through their website than businesses that don't.

What is Google Business? What are the benefits of Google Business? Effects of Google Business.

What you need for reference: buy google reviews

Help customers capture information and expand business presence

Google Business helps customers see insights when doing business searches. So you can completely use Google Business to help customers capture information and expand your business presence. You can also see information like how many people call your business directly from the phone number displayed on local search results in Google Maps and Google Search. Continually create and track the performance of your AdWords Express campaigns to promote your business to broaden your brand presence.

Quick guide on how to register to use Google Business

With the great benefits of Google Business for business that help your brand drive amazing Markerting benefits, get started with our quick 5-step Google Business registration guide below here.

First, start accessing at the link address: google.com/business and press the Start now button to register.

Step 1: Fill in your business name, after filling in Next to agree to the Google Terms of Service and Privacy Policy and continue.

Step 2: Add the location of the business.

At this step, Google Business asks, "Do you want to add a place your customers can visit, like a store or an office?" This location shows up on Google Maps and Google Search when a customer is searching for your business. If you agree to click Yes, if you want to ignore click No.

Set up location on google business

What is Google Business? Google business location settings

After clicking Yes, an address table pops up, you just need to fill in the address information, then click Next and continue to determine your location when displayed on Google Maps to complete this step.

Google will then ask if you have any other locations. If your business has multiple addresses, click Yes and add one or more addresses, otherwise click No.

Step 3: Choose the category that best suits your business

Choose the category that best suits your business

Choose a main category that describes your entire business; don't add multiple categories to list all of your products and services. Be specific when choosing a category. For example, choose Salon Nail Salon instead of Salon. Use additional categories to let customers know more about the specific services you offer.

Step 4: Select which contact details you want to show the customer.

You can choose the hotline phone number, website URL or both of these information when displayed on Google.

What is Google Business? - Contact information settings

Step 5: Complete

Finally, Google will ask, "Would you like to receive communications with personalized tips and suggestions to improve your business presence on Google?" If you agree to select Yes and do not select No, then click Next.

Confirm contact information

What is Google business? Reconfirm whether you want to receive personalized contact information and suggestions to improve your google presence

Then simply click Finish when you've completed the steps above to complete your registration with Google Business.