What is CRM for Small Businesses headed for in the next 5 years?

Since past few decades, CRM has come a long way. It has drastically evolved and emerged as one of the fastest growing business software, across the globe. According to a recent survey conducted,Business Intelligence Reporting Software is predicted to be a $36 billion market by 2017.

Such insights, accelerating trends and rapid gains in the usability of CRM have highlighted a crucial need of this mechanism in business. Today, organizations, specifically small businesses are increasingly looking to implement a comprehensive CRM solution that accurately aligns the marketing and sales trajectory of their trade and that significantly spurs growth from micro to macro- level. Therefore, an intelligent CRM system with innovative features is in a massive demand with new-age business leaders.

While technology continues to innovate and cater to new business needs of the 21st century, we investigate where CRM systems stand to improve in the coming five years:

Out-of-the-Box Lead Recommendations

Today, CRMs are fed with data which provides sales leads, predict customer’s buying behavior, identify potential customers and more.

A future CRM will be able to do much more than this. It would be pre-equipped with data related to your industry and prospects, which would make them capable of recommending a customer for your business, instead of just providing insights on their likes, dislikes and buying traits. With such out-of-the-box recommendations, a future CRM will efficiently save time and streamline processes by helping you to engage with genuinely interested consumers.

Knowledge Management Systems

Futuristic Sales CRM, Sales Automation CRM and Marketing Automation CRM would incorporate a more sophisticated and intelligent functionality that will make it a complete knowledge based management system — a system or program that uses knowledge to present resolution to an issue.

In other words, future CRM will have more refined analytic engines to provide accurate knowledge of what customers will want next or what kind of product or service they might next buy. Such predictive analytics combined with CRM data will give you a chance to learn customers’ habit at a deeper level and later, react to those with profound knowledge and intellect.

Social CRM

                                                                                                                                                 In today’s ultra- active social world, customers are likely to compliment or voice a complaint about your service, product, or business on social media sites such as Twitter, Facebook and more. Failing to promptly respond or acknowledge to their post reflects poorly on your reputation and efficiency. To overcome this, a future social CRM system that is able to quickly pick it from the social feed and add it to the record, would be ideal.

Currently, small businesses can effectively keep a tap on customer’s movement on social platforms by integrating more diverse and cutting- edge social CRM applications and strategies that will help them make more and more customers in an express way!

Conclusion

The future of CRM is bright. A futuristic, more-evolved CRM would be able to provide best-in-class, Business Intelligence Solutions to generate more effectual sales leads, build relationships with customers and enhance the overall marketing route. Such proficiency and expertise shall remarkably position you from a small business to the helm of affairs.

For More Information : http://www.salezshark.com/