What is Bespoke Website Designing?

Getting a new website can be intimidating. There is a lot of technological jargon, as well as various forms of websites and manufacturers, all of whom can tell you that theirs is the best! There are no ‘best' or ‘worst' types of websites, only different ones, in our view. Others may be appropriate for your needs, whereas others may not, and this may change as your company grows. This post is part of a series that deconstructs the various types of websites and assists you in determining which is best for you. In this article, we'll go over what a bespoke website is, what makes it good and bad, and whether it's right for your business.

To put it more simply, A bespoke website is a one-of-a-kind website that has been designed and created from the ground up by a specialist and is fully customized to your company, clients, and goals. A designer will usually produce a variety of visuals so you can see how your website will look before it is designed. The platform is then designed and checked according to the approved designs before being made editable via a Content Management System. 

Key Benefits and Drawbacks:

A bespoke website allows you to get exactly what you want. You can create a one-of-a-kind, professional design that stands out from the crowd. Except for physics and what your creator is capable of producing, you have no limitations. This makes bespoke websites ideal if you want to stand out or have a very specific/ niche requirement.

However, because of the time and effort required to create a bespoke site, it takes much longer and costs much more. And, while bespoke brochure websites are the highest-quality websites available, their quality is highly dependent on the professional you want to work with. 

Pricing - A bespoke website can cost you more than other types of websites, such as models or builders. This is due to the fact that the entire website was designed and constructed from the ground up, rather than using a pre-built kit and customising it. It's akin to hiring a carpenter to build your cupboards rather than buying Ikea flat packs; a carpenter working on a one-off project would never be able to compete on price with Swiss mass production. 

Larger or more complex sites, such as e-commerce, broad membership sites, and dynamic/ interactive websites, appear to edge towards or sit in the top half of this scale, while bespoke websites with few pages and just content (text, photos, videos, and maybe some basic animations) tend to be in the lower half. The professional you want to work with has an impact on the price. Freelancers with low overhead may charge low rates, while an organisation with a staff and offices can charge higher rates. 

Budget - If you have the budget, bespoke websites allow you to realise your vision completely. You'll have complete control over how it looks and functions right from the start. That doesn't mean you have to specify all yourself; a good web designer can work with you to understand your needs, clarify your choices, and provide design advice – after all, it's their job. 

It does imply that you have complete power and authority. To return to our carpenter analogy, you won't have to settle for whatever the stores have to offer; if you work with a carpenter, you'll have complete control over everything from the design to the wood, finish, and handles.

Similarly, your custom website can be built entirely around your brand, clients, and objectives. It's possible to make it look a certain way, have a special feature, or do something that no other website does. This differs from website builders and models, which limit you to working within the ecosystem and do not allow you to do anything you want. 

Quality - When done correctly, bespoke websites can be the highest quality form of the website available. Being handcrafted just for you ensures you will benefit from a degree of care and attention to detail that oozes professional shine and having a one-of-a-kind design immediately elevates them from the masses of familiar templates and Wix websites. Not all bespoke websites, however, are of high quality. It depends entirely on the skills of the specialist you want to work with, and there are a lot of cowboys out there.

Result - Another crucial aspect of the process is to be specific about what you want to do with your website from the start. This is true for all websites, but it's particularly true if you're thinking of spending thousands on a custom design. Some objectives are concrete and measurable, such as growing traffic, inquiries, purchases, bookings, donations, subscribers, or speed, or even reducing help calls or negative reviews. Others, such as getting a look-and-feel that represents the brand personality or addressing stereotypes, are equally critical but more difficult to measure. 

If a custom website sounds awesome but you don't have the budget just yet, you may want to try a template or website builder.