What is an SEO Expert?

Search engine optimization helps users find products, services and other information on the Internet. One goal for an SEO eCommerce expert is to create website content using keywords and phrases designed to improve the user experience. Consumers can find an eCommerce site by typing a question into a search engine. The search engine results page shows websites that may answer that question the best. Sites with content that respond to the question and provides related information can engage visitors with well-written copy and intuitive navigation. More clicks may result in a site moving up the rankings, improving the placement on the results pages. 

Another goal for an SEO specialist is to keep the website content relevant. Search engine algorithms are always changing, based on the types of searches conducted, and the website clicks that result. As online trends can be fluid, what is most relevant and popular today may be forgotten in a month. An SEO eCommerce expert analyzes trends, keeps up with best practices and develops strategies designed to increase sales and improve ROI. The ultimate goal is to attract traffic that is qualified and ready to convert. 

Staying abreast of search engine algorithm changes and understanding how they affect the business is the responsibility of an SEO eCommerce expert. The best way to stay ahead may be by adjusting content and tactics more effectively than the competition. At one time, websites were mostly text-based. As technology advanced, images became more popular. E-commerce sites that displayed high-quality pictures and other graphics rose rapidly through the rankings as search engines adjusted accordingly. The growth in mobile use for internet access has resulted in another change in algorithms and sites that are mobile-ready may be getting a boost in qualified traffic as a result.

An SEO eCommerce expert knows that understanding a competitor’s strategy is key to gaining market share. The targeted keywords, conversion rates and demographics are studied and scrutinized to help ensure their strategy is more effective than the competition. Research may include an in-depth analysis of keywords, short-tail, LSI and long-tail, to see which words and phrases are most effective. Cultural factors, gender of the target audience, general interests and age are all considerations when defining target market demographics. 

The tasks of an eCommerce SEO expert are varied and far-reaching. A specialist that understands trends can help a business remain relevant online. The ability to quickly and smoothly update tactics based on search engine changes can help an organization stay ahead of the competition and improve the bottom line.

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