What cutting edge fundraising techniques are charities using?

by Zahra Casey I’m Zahra. I’m a Digital marketer living in Ahmeda
Cutting edge fundraising techniques could be interpreted several different ways, so I'll tackle it by answering the question: "what are some of the most important fundraising trends happening right now that will help define how nonprofits fundraise effectively for years to come."

As mentioned in other responses, peer-to-peer fundraising (or social fundraising, crowdfunding, etc.) is without a doubt one of the most popular tactical fundraising trends right now, especially when targeting younger supporters & donors.  

However, its more important to understand some of the reasons why peer-to-peer fundraising is attractive to a younger audience, vs. looking at it as just a popular tool.  Regardless of how peer-to-peer fundraising evolves over time, I believe that the underlying trends are what draw the millenlial crowd, and will help define nonprofit fundraising strategy for years to come.

1. Let supporters define their own 'why'. 

p2p fundraising let's a person tell your story in their own words. They get to individualize the cause and explain why it personally matters to them.  By doing so, they go through the process of rationalizing their involvement to themselves, and thus, become fully confident to share their (and your) message with others.  

2. Let them get involved how they want to, and when they want to. 

p2p fundraising allows the supporter to define their own goals and set their own boundaries.  They can share their page with one friend and raise $1, or share with hundreds and raise thousands.  It also gives them the ability to connect the act of fundraising with events in their own life, like giving up their birthday presents in favor of donations, as Charity:Water has made famous. 

3. Provide avenues for social reinforcement.  

The days of anonymous donations are dwindling.  Now a days, the more social something is, the more it seems to motivate a person to continue that particular action.  p2p fundraising is often called social fundraising for that very reason. Younger supporters love the ability to share their passion for a cause with their friends and family, and love it even more when those actions are reinforced publicly when someone makes a donation to their page.

4. Encourage collaboration as part of a broader community.

p2p fundraising also allows each individual fundraiser to see how their goal fits into the over-arching fundraising goal of the organization. How is their involvement helping to move the needle for the organization (whether big or small), and how many others are also participating along side the supporter.  It's important for them to see that their success or failure in achieving their individual goal actually has an effect on the overall success or failure of the entire community achieving their objective. 

5. Show progress, be transparent. 

Most p2p platforms provide tools for the organization to communicate directly with the individual fundraisers throughout a campaign.  This is important because it allows the fundraisers to be updated on fundraising or programmatic progress in real-time. Showing progress will make the fundraising community feel like their effort is having immediate impact; it will also further motivate them to achieve their goal (or even raise their goal).  It's also extremely important for the organization to be transparent about what they are raising money for.  Even if the money is going towards operational costs (vs. directly to programs), the fundraisers should know about it, and understand how it fits into acheiving the longer-term programmatic goals. 


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About Zahra Casey Advanced   I’m Zahra. I’m a Digital marketer living in Ahmeda

59 connections, 2 recommendations, 225 honor points.
Joined APSense since, June 1st, 2018, From ahmedabad, India.

Created on Jun 30th 2018 02:15. Viewed 706 times.


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