What Constitutes Onsite Optimisation?

Till a few years back, the craze of SEO was on the rise, but it has experienced a kickback with the arrival of another concept called "onsite optimization". This concept brought several new features as compared to SEO that made it gain immense popularity in a very short period of time. It helped a lot in improving the overall face of the business website. At the back-end, it helped by simplifying and strengthening the coding and technical setup.

In a very short period of time, the onsite optimization in Sydney emerged as the foundation stone on which the off site optimization depended. The importance grew so much that the experts from the search engine optimization companies started assuming that without onsite optimization off site optimization is a waste of time. The process was wide-ranging and varies greatly from one website to another. Here are some of the main points that constitute to form onsite optimization.

     1.     Checking for and fixing the broken and faulty links

• 2.     Improving the readability and formatting of the content

  3.     Ensuring that each page has a unique and descriptive title

  4.     Canonicalization of the URLs

  5.     Reviewing the opportunities to enhance the user interaction

  6.     Ensuring that no page is located more than 5 clicks away from the homepage

  7.     Improving the website’s content to make it match and surpass the quality of the closest competitor’s content

  8.     Ensuring that all the important content is available right in front of the eyes and the user don’t have to scroll up or down

  9.     Ensuring that all the important pages of the portal are indexed on the Google

  10.  Assessing and improving the page loading time

  11.  Creating a logical navigational system

  12.  Creating specific landing pages to ensure that the users get exactly what they are looking for

  13.  Adding relevant and interesting content to the pages that have low views

  14.  Ensuring that meta descriptions are the representatives of the page content

  15.  Removing unnecessary outbound links

  16.  Reviewing opportunities to improve the conversion rate

  17.  Setting up different google analytics and webmaster tools

  18.  301 redirect inbound links that point to non-existent URLs.

  19.  Creating user-friendly Error 404 pages

  20.  Add additional and interesting content to target additional relevant keywords and phrases

  21.  Remove all instances of keyword stuffing

  22.  Adding social media sharing buttons

  23.  Adding relevant  images to the "text only" pages

  24.  Adding in-content link to the required places

  25.  Analyze inbound link profile

  26.  Redirecting link juice to the important pages

  27.  Ensuring that every page can be accessed by a link from at least one other page

  28.  Creating as well as submitting an XML sitemap

  29.  Checking for duplicate content and removing it as soon as it is found

  30.  Ensuring that call  to action are located at strategic locations

  31.  Ensuring that the important pages are just 2 clicks away from the  main page

  32.  Creating and uploading robot.txt files

  33.  Removing or merging the pages that have similar looking, less important or less content in them

  34.  Adding keywords to the URLs, title tags, meta descriptions, header tags and ALT tags

  35.  Checking that the website loads easily in different browsers and on different screen resolutions

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Created on Dec 31st 1969 18:00. Viewed 0 times.

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