What Can You Do to Improve Your Business Website in 2017

All businesses around the world have realized that having an website is a must nowadays. However, not all of them have realized that it is now only a strong foundation for your digital marketing strategy. If you are thinking about the possible steps you could take for improving your online presence in 2017, a few of the following tricks will help you out a lot.

Keep working on that content

Many people believe that high quality content is so old news, but it still one of the best things that generates organic traffic. As long as text is indexed by search engines, making content is going to make sense. However, as the competition is quite strong, it is important to focus on making top notch content for your visitors.

Keep inside of your niche and create outstanding content on your blog and let the traffic scale as you move forward. Once you have covered all the nitty-gritty from your niche, move onto a more general audience, but keep the content relevant to your primary niche. This way, you are going to attract a broader audience to your website, increasing the chance of acquiring new customers for your business.

Creating content is a continual process that brings results later on. Make sure to invest a lot of time or money in it, as it is one of the best ways of getting new visitors on your website.

Expand across multiple social media networks

Social media marketing is very important, but many businesses focus on a single platform, and this is a rookie mistake. Being present on multiple social media channels gives you the opportunity to attract a variety of people from all walks of life. For example, there are those who love spending time largely on Tumblr, but you are not present there.

Alternatively, if your niche is perfect for advertising with images, why are you not on Instagram, Pinterest and Tumblr as well? These are all things that you have to think about, as new social media networks are constantly emerging.

Take Snapchat for example, this is a social media network that is used by only top notch brands, because there are a lot of users on it, meaning a lot of potential customers.

However, keep in mind that there is no point in having a strong presence on all social media networks; even with social media management software, it is a waste of time and effort. However, performing a test run is a perfect way of finding the top three social media networks that are going to bring you traffic. Also, test the other social media networks from time to time, you never know what results they might bring.

Work on your inbound marketing

Inbound marketing is yet another marketing technique that many businesses forget about, but it is one of the best ways of capturing traffic, leads and higher brand authority. There are numerous blogging platforms that carry an abundance of authority, making them the perfect place for establishing your own inbound marketing strategy. Like with your own blog, you should create an engaging piece of content that is going to bring some great results.

The problem with this approach is that many businesses want to acquire higher amounts of traffic in as short of a period as possible. That is why guest blogging is not attractive for them. However, it is one of the best ways of establishing a perfect marketing strategy over a long period of time.

A post on a blog platform that is visited by millions will bring you continuous traffic over a longer period of time. Make 10 of these posts, and you will have stable growth. Just like working on your blog, a good inbound marketing strategy can bring incredible results.

Get your SEO straight

Don’t forget, your content is not the only thing that is indexed by search engines. Doing your keyword research is important for creating a relevant piece of content that attracts visitors, however, there are other website parts that should be optimized as well. For example, website loading speed, bounce rates, links leading to and leading from your website and many other minor things should be kept in check.

As learning about the SEO world can take time, this process can be easily outsourced to professionals. However, it is important to pick the right partners, which is why reading reviews of the best SEO companies is going to help you make the right decision in the process.

Following these tips will help you acquire higher traffic numbers in 2017. Remember though, online marketing strategies take time to work. Stay persistent, dedicated and follow the analytics. You will love the astonishing results.