What Can Sales Teach You About Account Based Marketing?

Sales and marketing are like best friends. You cannot run a business like SEO companies in Argentina without anyone of these as sales and marketing go hand in hand. Still there are complications and issues when both the departments criticize about each other. So, it's high and both teams should be ready to work together. They should understand that it is not the time for criticism and they should pitch in their ideas to help the business grow.

What is account based marketing?

Account based marketing simply means focusing on your ideal audience or the people whom you have targeted through your highly targeted content. it focuses marketing to the level of key accounts. These key accounts are that of your company and it includes all your audience who you want.

Account based marketing is nothing but all about marketing but still it is gaining importance because technology has made this strategy much easier. In a recent survey. Reports say that  80% of marketers said that ABM has performed much better than their other marketing tactics.

Sales Or Marketing:

Social selling simply involves those prospects from different platforms before starting your sales activities. Mostly Social sellers use social media platforms like LinkedIn, Facebook, and Twitter to connect with their buyers. Sellers make their online presence to let people know about them.Their goal is establish a reputation of a salesperson before they ask for any appointment.

Salesperson considered different sales practices such as social selling as useless because it was too much like marketing. But now it is proved that 90% of the renowned salesperson are using social selling as the major tactic and they are nailing it.

The main difference between social selling or sales and marketing is that social selling mainly focuses on key accounts. Social selling is about more precise level. Marketers think of creating a community but socialselling works more granular level. You can always use various tools for social selling and you can even learn from them that what all criteria they use. It has become as the center of all the revenue for many businesses.

There are many mini funnels:

One more difference which should be focused on is that the marketers are told to concentrate and work on much macro level. MArketers target the audience based on their personas, producing content that asks for value. While sales operates on the micro level. They try to build individual level.

Account based marketing works best when both marketing and sales work together without much confusion and criticism according to SEO companies in Argentina. So, just learn what the other team is doing. Sales and marketing still have many potential things which everyone should try to understand. If your company is not combining the two of them together then integrate them to succeed faster.