What are the New Ranking Factors for Voice Search in 2023? [Updated List]

Voice search is a new way to search for your business and is more important than ever before. In fact, voice search is the number one way consumers interact with their phones—and it’s only getting stronger as time goes on.

However, when optimizing for voice searches, you need to think about more than just keywords. You should also consider how people use these devices: how they talk and ask questions.

Your goal should be getting customers who are interested in what your brand has to offer into contact with them through the right channels so that they can learn more about themselves and their needs. If this sounds like something that would interest you, then read on!

Where does voice search rank?

Voice search is a top-of-funnel search tool. It’s not a direct conversion driver and doesn’t have to drive the conversion for you. Voice Search is an opportunity to build brand awareness and trust with your customers by educating them about what you offer, why they should buy from you, and how much money they will make when they do so.

Voice search can also help drive traffic from organic sources like Google News, Twitter, and Facebook. However, it depends on how much content on that specific topic exists in those channels and how many people search for related information (and not just buying products).

The top ranking factors for voice search

• Conversational: Voice search is more conversational than traditional search, requiring you to speak naturally and use the words in your vocabulary. You can't just say "Google" or "search" like you would type on a keyboard; instead, your query has to be conversational—like asking someone what they're doing next weekend or their favorite restaurant nearby.

• Visual: In addition to being more conversational than traditional searches, voice searches are also visual. Users will expect visual results from their questions because they might not have had any experience with these types of questions before now! For example: "What's the best burger joint near me?" sounds strange if nobody's ever asked such a question before—but if someone were looking for somewhere new to eat, this question makes sense and helps local businesses gain more traffic.

How Voice Search is Different From Keyword-Driven "Type" Search

Voice search is different from keyword-driven "type" searches. It's less exact, more conversational, and more visual than other user input forms. Voice searches often yield results that are far more emotional than those provided by keyword-driven "type" searches.

What Does This Mean for Your Business?

The most important thing to keep in mind is that voice search is new, so it will take some time for the best practices to emerge. In the meantime, you can do a few things to ensure your site is optimized for this kind of search:

• Use an authoritative voice! Voice searches require a higher authority ranking because users don't have time to read all the links on your page before making a decision. So if possible, try not to use too many keywords or another less authoritative language on your page—it's better if people just click "play" instead of reading through all the text they'd have otherwise needed before casting their vote.

• Make sure everything sounds natural! As mentioned above, users don't want hard sells —they just want information from businesses that sound like they're talking with them directly instead of trying too hard with long-winded explanations.

Conclusion 

Voice search is the most popular way for users to interact with websites today. It can also help your business get more traffic, increase conversion rates and stay competitive in a fast-moving market. The ranking factors for voice search are different than those for search engines like Google or Bing because no keywords are involved, so you need to take a different approach when optimizing your website and content.

If you need help developing a voice search strategy, consider hiring a digital marketing agency like Zorbis. Zorbis has provided digital marketing services to companies of all sizes and industries since 2003. For more information on Zorbis, visit https://www.zorbis.com/ to schedule a meeting with a team of experts.