What Are The Duties Of Graphic Designers

by Sagar Chauhan Digital Marketing Analyst Graphic designers are responsible for creating engaging, informative, and inspiring graphic designs for companies that want to communicate a certain message to their audience. The graphic designers determine the scope of the projects and develop the overall production design or layout for brochures, advertisements, corporate reports, and magazine covers. They also analyze the audience that the client wants to target with the advertisement and draft other strategies for the same. After analyzing the demands of the clients, the graphic designers create images and graphic designs that reflect the idea that the client wants to convey to the audience. And that’s not all. The graphic designers have to perform a myriad of duties to become a leading graphic designer in the industry. For those looking for graphic designer jobs in Delhi NCR, here is the list of duties for graphic designers to stay competitive and gain an edge in the market.

·    Comprehend The Client Needs
The first thing the graphic designers need to do is meet the clients and comprehend their needs. They need to carefully understand what the client is trying to say and wants to convey to his audience through the design. They need to ask several questions to find the scope of the project and identify the actual aim of the client.

·    Prepare Initial Concept
The graphic designers do not straightaway design the final digital artwork and hand it over to the client. Rather, it is their duty to prepare the initial concept of the design first as per the client needs. They can prepare the concepts in a visual or written proposal to show to the client for review before creating the final design.

·    Develop Designs
Developing designs is the main duty of the graphic designers. Once they have identified the needs of the clients and got an initial concept reviewed by them, they need to develop the final design for the client. They need to focus on the text, images, size, contrast, whitespace, and other elements in the design to ensure that it is engaging and informative while also conveying the desired message.

·    Manage Projects
The graphic designers are also responsible for managing various projects while also collaborating with the photographers, editors, copywriters, web developers, exhibition contractors etc. Project management is a key responsibility of the graphic designers as they need to stay focused on different design projects while communicating with other people involved and also ensuring the project is completed within the desired time and budget.
 
·    Produce Digital Artwork
With the rise of the digital era, the graphic designers are not just responsible for designing the brochures or magazines available in print. They also have to develop digital artwork with the help of web developers and designers. They need to understand the working of the web and create an amazing digital artwork that gels with the client’s brand image.

From meeting with clients and creating initial concepts to managing projects and developing designs, the graphic designers have to perform a number of duties. Those looking for graphic designer jobs in Delhi NCR or any other city in India should know how to perform all these duties with expertise to fetch a great package.

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Created on Jul 3rd 2018 02:28. Viewed 438 times.

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