What Are The Best Practices For Mobile First Website Designing? (Answered)

The smartphone era is far from over. Today most of the population are using smartphones for almost everything, be it booking cabs to keep track of their heart rate. Long gone are the days when phones were only used for calling and texts. It has taken over every aspect of our lives, and we don’t exactly mind. 

If you are a businessman, then this is amazing news for you. With almost everybody using a smartphone, you can now reach more people with your website. However, for your website to reach as many people as you can, it has to be mobile friendly. But how are you going to make sure that your website becomes mobile friendly, not just mobile adaptive? Well the answer is simple, by following the best practices for mobile friendly website design. Here are 6 mobile friendly website design best practice you have to apply when developing your business website.

• Responsive is Not Enough

If you are thinking that your mobile-responsive website is enough, then you are wrong. Just having a mobile responsive website is not enough. You have to make sure that your website is designed as a mobile first manner. 

A mobile responsive website is merely optimised to fit a mobile screen. The users would still need to zoom in on the website in order to consume the content. A mobile first website, on the other hand, is all about mobile users. The images, fonts and icons are all resized to provide optimal user experience. These websites offer users better visibility of content on a smaller screen, with better aesthetic. Because of simpler navigation of website and better functionality, all the best web design companies today choose to build websites as mobile first.

• Pay Extra Attention to Typography

The visibility of the content on a mobile website is already compromised, due to the small screen size. Which is why you need to pay extra attention to typography. 

While large blocks of texts are not going to be good for your mobile web design, small and elegant fonts are not going to be useful either. Achieving a balance between the two is something you need to do. Always make sure that the content on your website is easy to read for the users, and the message is clearly visible on the website page. 

Clear, simple and crisp typography is sign of a perfectly designed mobile website. Make sure that the user doesn’t have to spend hours deciphering the text on your website, because THAT definitely makes for bad user experience.

• Keep the Forms Short and Sweet

Forms are a necessary part of any business website. But for mobile users, website forms are an absolute nightmare. 

Making sure that the forms on your mobile website are working perfectly will increase the conversion rates. Most custom web design companies around the world apply the following guidelines when implementing forms on mobile websites, and you should as well-

• Keep your forms short, ask only the most important information. Remember that mobile users do not have a lot of time and attention span to play 20 questions with your website. 

• Don’t make them enter the same information again and again just because they made one error. Let them fix just that one mistake and go from there. 

• Use visual calendars for any kind of field that requires a date.

• Do not redirect the user to another tab just for the form. 

If you follow these guidelines while implementing forms on your mobile website, your users will be well pleased and the conversion rates are sure to increase. 

• Use AMPs for Better Results

We already know that Google gives Mobile first website better ranking. So how are you going to be one of those websites that ranks better on Google SERPs? Simple, by making your web pages AMP.

AMP or Accelerated Mobile Pages are HTML pages following a specific format. These pages are designed to be fast loading, especially in the case of a mobile browser. And when it comes to mobile web design, your website needs to be as fast as it can be. Not to mention, AMPs are given priority in mobile search results. So make sure you are using AMP for better SERP ranking. 

• Say no to Pop Ups

Even on desktop no one likes pop ups. Which means that the users are going to absolutely hate pop up ads on a mobile website. So make sure to say no to pop ups on a mobile website. 

The real estate is already limited on the mobile website, and you need to make sure that the user is focusing on the website content. Having flashing ads and pop ups is definitely going to make ruin the experience for them and make them abandon your website in search for a better one. So make sure that the ads are placed in convenient areas of your website and of course, Say No To Pop Ups. 

• Clarity in CTA Display

Placing the CTA on a mobile web page is is something like a puzzle game. You need to place it on an area with high visibility, but don’t want to compromise the user experience either. 

Make sure that there aren’t too many CTA buttons on one page, as that can be overwhelming. Bring balance between the content and number of CTA button when designing your mobile website.