What Are Some Common Mistakes Commercial Photographers Should Avoid

Today's marketing strategies are greatly reliant on photographic skills. Good photographs of a product can lure more attention than poorly shot imagery. Hence product photography has evolved as one of the chief aspects of driving traffic. People nowadays visit e-commerce sites and window shops for products they are in need of. Good photographs can not only drive attention to customers but at the same time, they are responsible for customer engagement. The main marketing intent should be to drive customers into buying a product, which is possible when they are totally attracted to the product by scrolling through the images uploaded on the site. It's a fact, around 75% of online product sales happen because of product photography and around 22% of these sales end up in a return because of the differences in the photography and the actual appearance of the commodity.

Furthermore, it's evident that poor product photography can bring upon a negative impact on customers as they are least likely to purchase a commodity that appears less bright and shabby on images. That's why e-commerce merchants should invest considerably in good quality product photography. Let us now explain, the major mistakes of product photography vendors should be wary of before putting up images of the commodity on their respective e-commerce site:

Not enough number of angles

When it comes to product photography, the professional should emphasize the angles. When purchasing a product, customers literally want to view the commodity from different angles. Since they will only get the view of the product via images, it's vital that the vendor must choose photographs of the same commodity from different possible angles. From wide-angles to close-up and extreme close-up, the more choices, the better it is for customers to evaluate a certain commodity from the convenience of a digital platform.

Clicking images with a busy backdrop

Steer clear of such possibilities if you want your investment in product photography to turn out value for money. Amateur photographers have a habit of clicking photographs with busy backdrops which ideally repels viewers to a great extent. It's not necessarily that the product has to be shot at a studio. It can be clicked in a well-lit space but make sure the background doesn't overpower the subject. Clicking product images in shoddy backgrounds can repel customers. The same product when shot with a good background can drive in more conversions.

Taking photographs in a less lit space

Sometimes a commercial photographer in Brisbane can work magic with just the use of their Smartphone till the time the background they have selected is well lit. It's true with proper lighting a photographer can take the best shot even when they are not using professional equipment. Yes! Lights can turn out as the game changer no matter which device is being used for clicking product photos.
A bright and well-lit product photograph drives additional views and there seems to be no denying the fact that such kinds of photographs are more likely to drive conversions than images where the subject is less described and dark.

Stealing others' photos

Maximum numbers of customers are repelled from an e-commerce site when they find the images used belong to some other website. Ecommerce merchants should stay wary of such possibilities if they want their customers to hang on to them. Even if it’s for products such as jewellery, the jewellery photographer should refrain from the idea of snatching images from other sites and using them on the merchant’s website.

These are some probable mistakes of product photography both photographers and merchants should stay wary of.

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Created on Nov 5th 2020 02:16. Viewed 219 times.

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