What are “Keywords” and its importance in “SEO”

When you are going to do “SEO” for your site. You generally heard the word keyword and after hearing this word a question arise in your mind that, what are keywords in “SEO”? So, here we are going to discusses about keyword.

For every search engine, keywords are the most important terms in SEO. They are what search strings are matched against. Selecting the right keywords to optimize your site is the very first and important step to a successful SEO campaign. If you fail on this very first step, the way ahead is very hard and most likely you will only waste your time and money. There are many ways to determine which keywords to optimize for and usually the final list of them is made after a careful analysis of what the online population is searching for, which keywords have your competitors chosen and above all - which are the keywords that you feel describe your site best.

Whenever you want to search something on google you type some phrase or word in to search box.

For example- you are using keywords to find relevant information. Keywords, are basically the terms that we send to search engine whenever we are searching for product, services, information etc.  

When it used in SEO, keywords have specific and important purpose. They send the information to search engine like Google, Bing, Yahoo That, exactly what you are searching for. Then the search engine queries its database to try to deliver most relevant and useful web page.

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Keywords and SEO

Developing a list of keywords is one of the first and important step in any “Search Engine Optimization” beginning. SEO and keywords are connected directly in search market campaign. Keywords are foundational for all you other SEO struggle, it is well worth the time and investment to ensure that your keywords are very relevant to your audience and effectively organized for action.

Search engines use keywords to identify, categorize and retrieve pages according to how people are searching.Since websites can offer information about anything from windsurfing to wind turbines, it can be difficult to pinpoint what particular page offers.

Keywords can help with that because they provide lead about the content on a given page. Google likes web page that are easy to identify. By using proper SEO practices, you can ensure that google match your page with the customer who are looking for your expertise.  

When optimizing a web page keep in mind that keyword relevancy is most important than keyword density in SEO.

Always use keywords in following.

• In the title of the page.

• In the url.

• In the variation throughout the page copy.

• In the meta description.

• Any image file paths and in images alt text.

Conclusion

Here we discussed about what are the keywords, its importance in SEO and how it works in SEO.

Often we conclude its definition and the reasons why we use this in SEO.  

We hope this blog helped you. So, if you find the blog useful

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