What are hybrid events these pandemic?

by Bappaditta Jana share market adviser

The world is living in the wake of covid-19 pandemic and one of the worst hit industry is the events industry. With much restrictions on the indoor capacities and the apprehension of physical presence of too many people in a certain area, the event industry is now adapting itself to new forms of events. Virtual events have seen a rise and so is the hybrid event. The expert event planners from the reputed wedding event management companies can help you arrange for different conferences, concerts, festivals, expo, award ceremonies and more through hybrid events.

What are hybrid events?

As the term suggests, this is a type of organised event which combines both physical as well as digital participation. It is delivered as usual but with a lesser number of attendees who are physically present at the venue while the other people participate remotely. The underlining principle is about better quality interaction, access and viewing than virtual events. There are different types of hybrid events such as lecture, conference, presentation. It is basically a perfect example of leveraging the right technology to deal with the present situation. Internal hybrid events can be small or large where most of the participants will be over the video chat. In many workspaces also, there are restrictions in capacity where hybrid meetings can be one of the best ways to get multiple attendees.

Hybrid conferences are mostly external hybrid events which has been popular in the last couple of years. It is common for the keynote speakers to be present physically and with a very less number of attendees there at the venue. The rest of them can login to the particular platform and attend the show.

Benefits of hybrid events

When you speak with one of the top event organisers in Kolkata, they will help you understand why this particular style of event is gaining more and more popularity. To start with, they are –

· More profitable - you will find no limits to the number of virtual attendees at a virtual event. Which means, it is a more profitable option for the traditional events where you have to rely on a particular limited capacity of physical presence. In terms of revenue as well as popularity, you can have huge number of attendees through quality audio-visual room to room experience.

· Better for environment - with a first-rate interactive experience for the digital attendees, these events can help to reduce the requirement for physical travel which can eventually lower the rate of carbon footprint.

· Creating a whole new market - with the ease of attending a hybrid event, it is possible for many people to participate in the opportunity to learn and share knowledge. Whether it is business, entertainment or academia, this is a whole new zone of potential attendees who would be able to take part.

What you need to run hybrid events

Careful planning at organisational level is very important. Also, the technological setup has to be flawless so that during the delivery you can have the most engaging setup. Also make sure to prepare your speakers accordingly. Check the camera and sound equipment always. Keep the online audience engaged. Create a time schedule before hand and stick to it.