Website Designing Company in West Delhi

by Nisha Sharma Digital Marketing Specialist

Analysing the short term and long-term needs of people and using them in a profitable way is called marketing. It is also referred to as the steady flow of service or product placement. One such type of marketing is digital or sometimes, Internet marketing. Digital marketing can go as wide as being casted on non-Internet channel providing digital media, for example, TV, mobile phones, on-hold mobile ring tones, radio and call-back. It is the sole reason digital marketing is differentiated from online marketing.

What is digital marketing?

Companies use search engines, email, social media and websites to lure customers from around the world and extend their marketing circle. Digital marketing is any effort used for marketing using Internet or any electronic device. These digital technologies can be mobile phones, desktop computers or any other digital media used for promotion of products worldwide. People are preferring to shop with the comfort of their homes nowadays and don’t go outside to shop physically. Everything is just a click of a button away. Companies see this as an opportunity and win more clients by advertising through a digital platform.

Role of digital marketing in business

Digital marketing is preferred worldwide than other traditional forms like physical marketing, print ads and telephone communication because it can occur online and through electronic devices. This provides an advantage for the companies through video, email, social media and website-based marketing opportunities. It is a vital step towards your business journey. Every company has a digital ad strategy or a website nowadays. To be more competitive in the business sector, you will surely need to get rid of traditional ways and embrace digitalization. Digital marketing has so many opportunities related to it that you can keep on experimenting and getting creative with the strategies. You can also monitor your success by using tools like analytics dashboards and ROI of your campaigns that you can’t do with the tradition promotional content like print ads and billboards.

Various Types of Digital Marketing

1. Content Marketing

2. Search Engine Optimization (SEO)

3. Pay Per Click (PPC)

4. Content Marketing

5. Online PR

6. Inbound Marketing

7. Sponsored Content

8. Native Advertising

9. Marketing Automation

10. Email Marketing

Website Designing Company in West Delhi