Webinars an Interactive Technology and its Purpose Today
A webinar is today’s fashion statement in interaction technology. Almost everyone ranging from authors, speakers, coaches, therapists, social media experts and even political leaders are using paid and free webinars to push up their standards in online authority, interact with audiences and potential investors in their products and services. But what is exactly a webinar?
The dictionary meaning of webinar is a seminar conducted over the internet. The webinar is shortly written for web-based seminar. It is a presentation, demonstration, lecture, workshop or seminar that is broadcasted over the web using supporting software by webinar service provider like Video Conferencing Singapore. The main aspect of the webinar which makes it so accepted in today’s digital world is that it supports interactivity between its host and viewers, as opposed to Webcast. With the help of webinar software, the participants of Online CME Webinars can share audio, documents and applications with its attendees. This means webinars serve the purpose of giving, receiving and discussing data in real time. Whereas webcast is a one-way interactive session where the audiences are unable to interact or participate in the event. Experts at Transcription Services Singapore state that because of this difference webinars are more popular than webcasts.
Now, let us understand the purposes served by a Webinar:
The primary purpose of a webinar is to present a topic that is capturing, to-the-point and informative to others. However, some presenters use it to promote their products by doing a follow-up on participants through surveys and polls.
Participants and Access:
Webinars are intended to reach several people with a compelling theme and it is natural for presenters to list the topics in public forums. An important purpose served by a webinar is that it can be participated from anywhere regardless of time and distance of the attendee as well as the presenter. It could be from home, work, national or international.
Travel:
As discussed earlier, webinars could be accessed from almost anywhere, cutting down on your travel time and cost hence serving to be cost effective also.
Building relationships:
As we said earlier that presenters do follow-ups on participants through surveys and polls. This helps them understand and keep in touch with the current demands and trends in the market hence keeping their product up-to-date. This is turn lures the audiences and participants to attend the next webinars for the thirst to learn more about the product. Informative: Webinars are full of information about the products and services marketed by the particular company. It helps (or should I say nudges) a viewer or attendee towards making a decision as to whether investing in the particular product and services or not.
Teaching:
Some webinars are tutorial based like webinars conducted for some special courses, cooking, spiritual etc. Here, instead of investing anything viewers get to learn new things depending on their interests. These are just the basic purposes. But whatever purposes you may have, a webinar is an important tool and is also gaining popularity. Webinars are inexpensive to produce and can be re-used indefinitely.
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