Web Design must revolve around strategic priorities

It is important for marketing teams and decision makers in organization’s to create a web presence around the company’s current strategies. A good number of new inquiries for web designing originate at the junior most assistant level, with instructions to find web designers, compare costs and line up a number of potential web design companies based on cheapest rates.

This is the beginning of a long and hard struggle and a definite miserable end of wasted effort and resources as ideas from senior management begins to flow after the first draft from the cheapest web design company is delivered.  The team that put together the website design is in all likelihood a computer engineer who works in binary code to ensure systems work logically – with no clue of branding, marketing strategies or even a sense of aesthetics. This situation reaches a stage where the management accepts the result to end the agony and more likely meet a timeline based event.

Invest time on identifying a creative web design company, work on creating a clear brief, communicate with web design service provider that you are impressed with and then discuss rates and fees. Through this professional approach and quality communications with the web design company  a  client will gain access to the best members of the team and fees will be realistic and value for the investment.

The point here is should the company’s window to the world be the cheapest ?

A simple way to ascertain if the web design company  you are talking to are professionals, ask the team skills and specialist members who will work on the project.  Smaller outfits that are low cost will not have an art team onboard or even as a consultant.  In a professional web design team   the creative head provides direction and strategy and clears the work for client presentation in the end.

The art director visualizes and creates a balanced web page, the coders convert all this into pixels that work online and finally the programmers ensures the functionalities are performing in the front and back end.