We LOVE Beauty: The 10 Biggest Influencers on Instagram to Follow
by James P. Outreach & PR ExecutiveOver the past decade, the rise of social media has become an
integral part of our everyday lives. Hours upon hours of our time has been
spent scrolling through the latest news and updates from our favourite
celebrities on platforms such as Instagram, Facebook, and most recently,
TikTok. Not only is social media a great way to keep up with the latest
celebrity gossip, but it is also bursting with fashion and beauty inspiration
from some of the world’s most prominent.
From likes to follower counts, to post engagement rates —
the rate at which people are interacting with posts —, Instagram continues to
be the platform that many influencers use to spread their fashion and beauty
advice, as well as make a hefty wage in the process. With this in mind, we have
collected data that documents the top 10 biggest influencers on Instagram, and
how much money they potentially make (number 1 being the biggest influencer descending
to 10).
Number 1: James Charles
Renowned for starting all of his YouTube videos with the
phrase “Hi, sisters!” James Charles first made an appearance in the beauty and
cosmetics world back in 2015 and has since gained a following of 23.8 million
on Instagram.
Other than his highly sought-after eyeshadow palette which
he collaborated with cosmetics brand Morphe to create, his high Instagram
following is estimated to generate him between £36,061–£60,102 per post. With
an average of 2 million likes per post and an engagement rate of 8.93 per cent,
it comes as no shock his Insta income is so impressive!
Number 2: Nikkie de Jager
If you’re a fan of binge-watching makeup tutorials on
YouTube, there’s no doubt you will have stumbled across Nikkie de Jager’s channel
‘NikkieTutorials’ once or twice. Through her creative and inspiring makeup
how-to guides and collaboration with makeup brand OFRA Cosmetics, she gained an
Instagram following of 14.5 million people.
With an average of 377,355 likes per post and an engagement
rate of 2.61 per cent, it’s estimated her income per post ranges between a
staggering £21,964–£36,607.
Number 3: Jeffree Lynn Steininger
More commonly known as Jeffree Star, this influencer first
rose to fame on YouTube as a singer and then entered the beauty and cosmetic
industry back in 2014. Since then, his entirely vegan makeup brand, Jeffree
Star Cosmetics, continues to drive sales in the beauty industry.
With 14.4 million followers and a user engagement of 2.89
per cent, Star generates a hefty sum of his income from Instagram alone. With
the number of likes he receives per post averaging at 415,924, his estimated
total income per post is between £21,826–£36,377.
Number 4: Zoe Sugg
The English vlogger, businesswoman, and author more commonly
known as Zoella has grown a huge online presence over the years. After the
launch of her makeup brand, Zoella Beauty, back in 2014, Zoella continues to
grow on the likes of Instagram where her follower count stands at 9.1 million
people and average likes per post at 179,769.
Her posts continue to inspire many people across the globe
and gain her an average earning of £13,819–£23,032 per Instagram post.
Number 5: Nikita Dragun
After launching her YouTube channel back in 2014, Nikita
Dragun has since then become a popular face in the beauty and makeup space.
After launching her makeup line, Dragun Beauty, in 2019, the brand made beauty
history for being the first makeup line owned by a transgender person that
focuses specifically on makeup for transgender people.
With an Instagram following of 8.6 million people, an
average number of likes per post standing at 811,934, and an overall engagement
rating of 9.51 per cent, Dragun is thought to draw in £13,029–£21,715 per post.
Number 6: Jaclyn Hill
With an Instagram following of 6.3 million people and the
average number of likes per post standing at 233,304, Jaclyn Hill continues to
be a popular face in the beauty and cosmetics industry. After the launch of her
makeup line, Jaclyn Cosmetics, and YouTube video collaborations with A-list
celebrities including Kim Kardashian, it’s no surprise that Hill is thought to
earn between £9,628–£16,048 per Instagram post.
Number 7: Patrick Simondac
Gaining seventh place in Instagram’s most popular influencers
list is Patrick Simondac. With an Instagram following of 4.5 million people and
an average number of likes of 40,625 per post, this large following is thought
to earn him between £6,870–£11,459 for every post he shares with his fans.
Most commonly known as Patrick Starrr, he is a professional
freelance makeup artist and YouTuber who is thought to have initially found his
interest in makeup via his love for photography. Since then, he has gone on to
win the award for Beauty at the 2017 Streamy Awards and is the founder of the
vegan make-up brand ONE/SIZE.
Number 8: Manuel Gutierrez
Speaking of Starrr, he is often associated with Manuel Gutierrez
who also makes the list of one of the most influential beauty gurus.
Professionally known as Manny MUA, he is a professional makeup artist and
YouTuber with a following of 4.1 million people on Instagram.
Averaging at 83,410 likes per post and a user engagement
score of 2.01 per cent, Gutierrez is thought to earn between £6,321–£10,535 per
post.
Number 9: Abby Roberts
Placing ninth on the list of most popular Instagram
influencers is Abby Roberts. With a total of 2.4 million Instagram followers
and a high user engagement of 12.39 per cent, she is estimated to earn between £3,750–£6,250
per Insta post.
Ranging from everyday makeup tutorials to special effects
makeup designs, Roberts first became known on Instagram back in 2013 and has
since then taken her makeup videos to the YouTube platform.
Number 10: Lauren Mychal
Gaining the final position on the most influential
Instagrammer list is Lauren Mychal. Achieving a total of 2.1 million followers,
an engagement rating of 11.50 per cent, and an average number of likes
totalling to 242,658, it’s fair to say that Mychal is a familiar face in the
Instagram community.
More commonly known as Mykie, she uses her platform to
spread inspiration on everything from everyday makeup to special effects
tutorials. Her excellent self-taught makeup ability is thought to draw her in a
massive £3,200–£5,334 per post.
Thanks to the power of social media, finding inspiration for
our next makeup and fashion look has never been easier. Whether it be for
makeup, clothing, or even advice on how to apply instant tan, these top 10
influencers can provide you with some helpful tips and tricks.
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Created on Apr 1st 2021 06:36. Viewed 375 times.