Ways Twitter Can Be Used Effectively For B2B Marketing
by Shalini Khurana Digital MarketingAs
a marketer, you should know the importance of channeling your marketing
throughout different social media networks in order to lead some people to your
website. When it comes to social networking, many B2B businesses tend to focus
on social media websites like LinkedIn and overlook Twitter. Yet Twitter is
being considered as one of the handy tool that needs to be taken into
consideration for your B2B purposes.
Twitter
is being considered as an extremely powerful tool for every B2B field as it
offers a wide range of advantages such as, real-time communication with your
customers while providing customer services, connecting with other businesses
and industry leaders too, strengthening your offsite SEO and much more. At
Codeaxia Digital Solutions, an SEO company in Delhi, India we
understand the importance of social media marketing in promoting brands in any
industry. We also have a deep understanding of advertising on all channels
including Google, Facebook, Instagram, LinkedIn, YouTube, Twitter, TikTok,
Snapchat.
In
this article, you will get to know about some of the ways through which Twitter
can be used effectively for the B2B marketing. These ways are listed below in
detail-
1 Position your
company as a thought leader:-
@1
If you are having any employees who are being considered as an industry
experts, then try to give them some Twitter love when they speak at
conferences, publish articles or blog posts or get a recognized for an award.
@2
You should tweets some of the links to current news in your industry. By doing
this, it will shows you to stay up-to-date and know what is being going on at
outside your own four walls.
2 Engage with your
audiences:-
@1
It is quite obvious that Twitter is not meant to be your personal megaphone. It
is a two-way communication.
@2
Those days are gone when you can just post links to the content and call it
good.
@3
Suppose if someone on Twitter is mentioning your company in a tweet for a good
or a bad tweet then you need to respond to them in real time.
3 Hashtags are
your best friend:-
@1
The most effective and the most common way to be seen by other people is to use
hashtags in your posts.
@2
But also make sure that the hashtags which you are using in your posts are
relevant and not just a nonsense.
@3
So, using hashtags in your post is a great way of making your content stand out
and make it easier to see it too.
4 Tweak your
Twitter profile:-
@1
If your Twitter profile is just a standard, boring brand profile then it will
not encourage others trust.
@2
So just make sure that you have a profile that the people will find it
interesting and professional so that they will love to see your profile and the
posts which have tweeted.
@3
Following are some of the points which should always be included in your
Twitter profile mainly;
i)
Your bio
ii)
Your profile picture
iii)
Location
iv)
Link to your official website
So,
if you have not used Twitter for your B2B marketing channel then it is the
right time to make the use of it. Use the above powerful tools to strengthen up
your brand. Also, always make sure that you create a useful and engaging
content. Always try to keep in mind that the great advantages that the Twitter
has to offer or is offering to you. At last, also make sure that your account
is easy to found by placing a Twitter follow button on your website, email
signature and also at blogs.
Conclusion
Codeaxia
Digital Solutions is a digital
marketing company in Delhi, India we help you select the right channels for
your business like Email Marketing, Pay-Per-Click Advertising (PPC), Search
Engine Optimization (SEO), Display Advertising, Social Media Marketing (SMM),
Content Marketing, Affiliate Marketing, Influencer Marketing, Online Public
Relations, Customer Data Mining (Profiling), Re-Marketing Support, Video
Advertising, LinkedIn Advertising, Mobile Marketing and Marketing Automation.
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Created on May 11th 2020 05:29. Viewed 321 times.