Ways To Prove Value of SEO To Your Boss or Clientsby GS Shekhawat Search Engine Optimization Expert
Usually it’s hard to explain SEO to those who does not know how SEO works, it’s very touch to explain its technicalities. As an SEO Expert, when your boss asks the same, have to go for it as you can’t skip that, so there are some tips to go for it.
- Showcase the cumulative growth of organic users
Though your keyword is not popping up on the first page but still when SEO is done right, it will increase the number of organic users coming on the website gradually. Show him the increase and explain the process of cumulative SEO. The ROI of SEO offers you something what we understand as compound interest but in reverse as it pays you back.
- Remove the Myths about SEO
When people from field get to talk about SEO, they have their own convictions based on their previous experiences and discussions with people. Some may say that SEO does work now and its not what can bring you business, many companies who went with wrong strategies don’t believe in SEO anymore. You have to convince them telling the right ways to do the magic and bring business.
- Strictly warn them for not being spammy and get penalized
Many times, marketers use same content of the main website on different web properties treating as their own original content, but actually that is not original anymore if used once on the website already. Ignorance of SEO can make you end up doing spam and get penalized.
- Refer to Existing Organic Search Data
Organic search data and keywords can be very helpful before you completely change your strategy and keywords. Show them what keywords are already driving them traffic and use this as an opportunity to recommend investing more in organic search, which is already earning them money without investment.
- Describe the Side Benefits
People get crazy to invest in SEO or hire a SEO Consultant and then suddenly an update from Google can change the game against them. Explain them if done rightly, this will lead you to such a position from where no one can let you down.
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Created on Dec 28th 2017 09:17. Viewed 256 times.