Ways to Deliver Superior Customer Experience

by Denny F. My Opinion

Delivering superior customer experience consistently is the way businesses will win. As many people say, the customer always has a choice. They may choose. Customers can choose not to buy, and they can choose to patronize your shop. They can even check out your competitors.

What influences customers' choices?

Typically, the primary considerations why customers patronise a brand are the quality of the product and its price. But nowadays, customer experience (CX) comes into the mix. CX has overtaken pricing and quality in importance. Several studies reveal customers will pay more if the company provides a better CX.

It goes beyond that. When a customer is happy with the brand and its services, they spread the word to at least nine people. That's unsolicited word-of-mouth advertising for you! However, if you want to go all out, you can benefit from the knowledge and expertise of a customer experience consultant because planning this marketing strategy takes time and industry knowledge.

Delivering outstanding customer experience

No matter what type of business you run, you can always find the right combination of strategies to provide a remarkable customer experience. There are many things you can do to make your customer experience unique. Things will depend on what your business does. But for starters here are some ideas.

Improve your customer service

Aside from affordable pricing schemes, it is essential to make your customers feel how you value them. Improve your customer service. There are many applications and service providers that can turn your customer support department from being an ordinary run-of-the-mill service to a dynamic, responsive, knowledgeable, and considerate customer service group.

Build offline customer relationships

Even if you are conducting most of your business online, extend customer relationships offline. With online transactions, your relationship with the customers is detached. They process the deal through electronic means. You do not know your customers. You and the customers do not see each other. Your semi-personal interaction might be through email. It’s important to extend a warm personal touch outside of tech gadgets. Consider sending hand-written greetings, thank you cards, and other things that denote a human touch.

Be more caring than your competitors

Find out what the competition is doing and plan to add more ways to improve your customer service. Customers respond better when they feel an organisation is interested in what they need, think, and feel.

Customer service does not keep regular business hours

The problems of customers do not occur within business hours only. Look into providing customer support 24/7. The extended service hours can earn you more customers. You know they want their problems solved immediately, so giving them what they need when they need it, will gain you more loyal customers.

Provide useful information

Content marketing is part of the overall marketing campaign strategy. Giving your customers valuable insights and information will help grow your business while making your customers connect with you more. They will learn more about your organisation as a business.

Compete not only on pricing but on the entire consumer experience. Making your customers happy will make you happy, too.