Ways Google Ads Can Be Used For B2B Marketing
by Shalini Khurana Digital MarketingSmart
marketers know Google Ads is an essential part of a strong B2B marketing
strategy. Google Ads are a vicious marketplace for B2B businesses. So, for some
of the B2B companies, campaigning on Google Ads can often be an exhausting and
unrewarding experience. The process is different from as compared to the B2C
for a number of reasons. Thus, the main difference is that business-to-business
relationships are ongoing that requires trust and the sales process generally
takes longer than business-to-consumer relationships. Also, the B2B
decision-making process often takes place on different multiple levels within
the company’s hierarchy.
For
those of the reasons, generating quality leads that would potentially turn into
customers using AdWords requires patience, fine-tuning and a customer-centric
strategy that puts content in the center. At Codeaxia Digital Solutions, a digital
marketing consultant in delhi, we use data, user insight and our strategic
expertise to bring your business to new heights of digital marketing success, Following
are some of the ways through which Google AdWords can be used for the B2B
marketing strategy-
Neatly organize
your keywords and Ad groups:-
@1
One of the most critical elements of your Search Engine Marketing campaigns is
the organization of your keywords.
@2
Structuring up your Ad groups will allow you to adopt both of your Ad copy and
your landing page to best fit the keywords, and also it makes it easier to
detect the performance patterns and execute an appropriate bid and status
adjustments.
@3
It is all right to have an ad group with only one keyword if there are no
similar terms with which that keyword can be grouped.
Enhance your ads
with extensions:-
@1
Google Ads offers many ways to muscle up your search ads with extensions, and
you should use as many as possible.
@2
The biggest downside is the character limit.
@3
It is very much difficult to give up the complete summary of the content that
you are offering or in other words, the total benefits of your product is only
in 70 characters.
Use the proper
landing pages:-
@1
Many marketers make the critical mistake of not taking advantage of the
content.
@2
However, the actual best practice is to use paid search together with content
marketing to start the lead nurturing process.
@3
The core principle of content marketing is to start a conversation with
prospective customers by offering them helpful, eBooks, whitepapers, blogs and
industry reports related to their needs, rather than jumping right into a sales
pitch.
The proper use of content in Google Ads
campaigns allows marketers to build trust and establish the kind of
relationships with the prospects that help them feel more comfortable. These
can be a more profitable channel, but it is very much important to remember
that Search Engine Marketing campaigns can take time to show their worth. So if
you have patience, follow the above advice and use these all of the tools at
your disposal, then you will see how much paid search can boost your overall
Return on Investment.
Conclusion
Above
we talk about Paid Search Mistakes, Codeaxia Digital Solutions is a web
development company in india, we help you select the right channels for
your business like web designing, PPC, SEO, SMM, Content Marketing, Email
Marketing, Affiliate Marketing, Influencer Marketing, Video Advertising,
LinkedIn Advertising and Mobile Marketing.
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Created on Jun 17th 2020 00:32. Viewed 244 times.