Vintage is the big digital flea market

Among the companies that base their business on the internet, there is an obsession to be the number one, the largest. Monetization and profits (or the sale of the company), will come later, they think. In the middle of that path is Vintage: they are already the largest online classifieds platform and now they begin to add revenue, without losing focus on maintaining the volume of users.

In which category are they defined? Online classifieds?

Yes, one can talk about online classifieds, our mission is to make anyone who wants to sell something used that they no longer need, get together with a person who needs it. Our mission is to put them together, and that happens on the sell and buy stuff with Vintage App.

Today, are you more focused on continuing to give volume to the platform or already growing revenue?

It is a transition and it is a combination. The number one priority and our obsession is still growth. But we are also - incrementally - starting to discuss and see issues of monetization and we already have in almost all our countries methods for users to improve their experience with payments.

How many times does the platform use a person? What is the most typical?

Every time we are seeing more than entering our apps becomes a habit, like who goes to a flea market. And that engagement increases month by month, and it is increasingly like a shampoo, which you use every day.

What are the categories of products that move the most?

The most dynamic categories have to do with electronics, clothing, and furniture. But also from time to time in your life you want to change your car and there we are also to give you the opportunity to do so. And perhaps with a little less frequency you want to move, or want to sell or buy, then the real estate item becomes very important. In short, the most common always have to do with a person's life.

How do you approach the car market that is a vertical that is very competitive?

It depends on the market, there are times that we are more alone and in others more competitive. We are convinced of this: if we are a super massive platform and a brand that people identify and if you have had a very good experience, the moment you decide to buy or sell a used car, you will think about Vintage.