Video Platforms to include in the web of App Development Company

Those who are looking for SEO optimization of the web of your company or business know that to include at least one video becomes fundamental: today, it is not possible to get good results in positioning without social networks and above all, the video.

 

If content is the king on the Internet, video is your best asset. People are looking for moving images more than texts or photos. More than anything, for the convenience of watching video instead of having to stop to read. As a data to keep in mind, the most used among video platforms, YouTube, has become the second most used search engine in the world, behind only the almighty App Development Company in Abu dhabi.

 

But uploading videos to web sites can mean a decrease in upload speed, the weight of these formats and, consequently, the loss of visits and conversions, which negatively impacts the positioning. That is why, when it comes to include a video on the webs, it is better to choose to do it from the most used platforms.

 

In the market, there are plenty of platforms that allow videos to be linked from the web and even seen in them without having to open other tabs. The best known, such as YouTube and Vimeo, are joining others that make it possible to include videos on the pages without influencing their speed of loading and with special features.

 

If you are thinking about starting to take advantage of the possibilities of video for SEO positioning, it is better to know the platforms and choose the one that best suits the needs of each.

 

As already explained, YouTube is the reference search engine for more and more people around the world. That is why it is imperative that companies have a personalized channel in this platform, which, practically, has already become a social network. Although it was a safe business since its inception, its great growth came from its purchase by Google in 2006. The company paid the figure of 1.65 billion dollars.

 

From there, YouTube was incorporating new functionalities to be able to give the best service to its users like Web Design Company in Abu dhabi:

 

The inclusion of video searches on Google, through YouTube.

In 2007, it includes the management of copyright, to avoid the plagiarism of videos or the use of music without the permission of its creators.

YouTube Insights was launched in 2008. It is a platform that analyzes channels and videos in the purest style of Google Analytics.

The following year, it was already possible to share the videos directly in other social networking profiles, such as Facebook and Twitter, in addition to sending them to the email. In 2009, the company also allows to publish contents in 3D and HD (1080px).

President Barack Obama was the first president to do live streaming in 2010. During that same year, YouTube launched its movie rental service and redesigned its home page, which is in use right now.

Such is the power of YouTube that is said to have revolutionized the cultural industry as it was known.

 

How to embed a YouTube video on a web?

 

Making a video uploaded to YouTube on the web is very simple. You simply have to look for it on the platform and you need to look for it in the share menu (just below the timeline).

 

Vimeo: the one chosen by SEO Company in Abu dhabi and professionals

 

Vimeo Video Platform

 

The Vimeo platform, which emerged in 2004, is the favorite of image and sound professionals to upload their works and share them with people. You need to be registered to upload videos, create a profile, comment or create lists.

 

One of the peculiarities of Vimeo is that it is not allowed to upload television spots, as well as demonstrations of video games, pornography or any content that violates intellectual property rights.

 

Since 2013, Vimeo attracts more than 100 million unique visitors per month and has 22 million registered users. There are many artists, groups and singers who use this platform to share their videos and Barack Obama also points to it to broadcast their appearances in high definition.

Because, precisely, the quality of the videos is the big bet of Vimeo. Since 2007 it supports videos of high definition, of 1,270x720 pixels. Once a user uploads a video, the platform automatically converts it to Flash VP6 format.

 

In Vimeo each user can upload free 500 mega video standard and only one video in HD a week, although, if you need to upload more videos in good quality, you can always go to the option to pay. Vimeo Plus, for $ 60 a year allows you to upload more videos a week, upload unlimited HD videos and create unrestricted channels, groups and albums.

 

How to use Vimeo to upload videos to a web

 

As with other video platforms, Vimeo allows you to share videos on web sites so they are displayed without leaving them. You only have to enter the platform and choose the video that you want to share on the web.

 

Inside the reproduction, to the right, there are three icons: a heart, clock and airplane. You will have to click on the latter and open the options to share on social networks or by email or embed it on the web. The latter is the one to choose and you can customize the size of the screen to fit the one needed by the page layout.

 

Vevo: the music video platform

 

Those who like to watch music videos, surely have Vevo as a reference video platform. Widely used by groups and singers to promote themselves, it has very valid tools for the production of new works.

 

The peculiarity of Vevo is that only distribution partners can upload videos. In addition, it has load limitations. But in spite of this, Vevo is a great example of a powerful platform, with great influence in the field of business and intimately associated with YouTube.

 

To share a video of Vevo on the web, simply perform the same operation that is done on YouTube: search the video on the platform, click the share menu and choose the option to insert it on the web.